Tata Communications , a global communications technology leader, has announced a strategic partnership with Real Madrid CF and Footballerista to introduce the 'Madridista Premium' loyalty program in India. This collaboration aims to revolutionize fan engagement for one of the world's most prestigious football clubs in a rapidly growing market for the sport.

Key Highlights of the Partnership

• Target Audience: The program is set to engage over 22 million fans and 11 official fan clubs across India.
• Launch Date: November 4, 2025
• Partners:
  • Tata Communications Limited
  • Real Madrid CF
  • Footballerista Mobile (Suisse) AG

Program Features and Benefits

The Madridista Premium loyalty program is designed to offer Indian fans an enhanced and personalized experience, bringing them closer to the iconic club. Key features include:

• Access to Real Madrid's digital ecosystem
• Exclusive emotional content
• Curated merchandise
• Meaningful local engagement opportunities

Technology and Implementation

Tata Communications will play a crucial role in bringing this vision to life:

• Providing the digital fabric of solutions for an always-connected experience
• Utilizing Tata Communications MOVE™ to ensure seamless communication
• Offering direct channels connecting fans with the club

Footballerista, as a customer-facing provider of Tata Communications MOVE™, will enhance the user experience through:

• Front-end fan engagement journey
• Orchestrated campaigns for subscriber onboarding and nurturing

Executive Insights

Emilio Butrageño, Institutional Relations Director of Real Madrid CF, commented:

"With Tata Communications, we're proud to bring the spirit of the Bernabeu to India. This partnership isn't just about digital innovation — it's connecting Real Madrid to its Indian fanbase that goes beyond traditional fandom."

Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE™, added:

"Our technology is designed to break down barriers and create connections. With Footballerista and Real Madrid, we're changing the game from just providing a service; our digital fabric of solutions is building a stage for Real Madrid's fan experience in India."

Implications for Indian Football Fans

This partnership represents a significant step in bringing global football closer to the Indian audience. Fans in India will now have unprecedented access to Real Madrid's community, potentially fostering greater interest and participation in football across the country.

For more information about the Madridista Premium program in India, fans can visit https://youlovesport.in/

As the world of sports continues to evolve digitally, partnerships like this demonstrate the growing importance of technology in enhancing fan experiences and expanding the global reach of sports clubs. Tata Communications' role in this initiative further solidifies its position as a key player in the digital transformation of sports engagement.

Tata Communications Limited has announced the liquidation of its wholly owned indirect subsidiary, Mgage SA De CV, domiciled in Mexico. This strategic move, set to take effect from October 1, 2025, marks a significant corporate action for the global digital ecosystem enabler.

Key Details of the Liquidation

The company disclosed the following information about the liquidation process:

Financial Impact

Tata Communications has clarified that the liquidation of Mgage SA De CV will not have a significant financial impact on the company:

• The subsidiary was non-operating, contributing no turnover, revenue, income, or net worth to Tata Communications during the last financial year.
• No consideration was received by Tata Communications following the liquidation, as Mgage SA De CV was an indirect subsidiary.

Regulatory Compliance

The company has ensured full compliance with regulatory requirements:

• The liquidation has been disclosed in accordance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
• Tata Communications has filed the necessary documentation with relevant Mexican authorities, including the Foreign Investment Registry, Servicio de Administración Tributaria (SAT), and Secretaría de Economía (SE-RNIE).

Corporate Strategy

While the specific reasons for the liquidation were not disclosed, this move aligns with common corporate strategies to streamline operations and optimize resource allocation. By winding up a non-operating subsidiary, Tata Communications may be focusing on its core operations and more profitable ventures.

This liquidation comes at a time when Tata Communications is actively expanding its global presence and enhancing its service offerings. Recently, the company announced a strategic partnership with NiCE to transform global contact centers with AI-powered customer engagement solutions, demonstrating its commitment to innovation and growth in the digital communications sector.

As Tata Communications continues to evolve its global strategy, investors and industry observers will be keen to see how this streamlining of operations might contribute to the company's overall performance and market position in the coming years.