Rategain travel Tech's subsidiary Sojern has achieved a significant milestone by being ranked as the top digital marketing agency for hotels at the 2026 HotelTechAwards. This prestigious recognition highlights the company's excellence in delivering innovative marketing solutions to the hospitality industry.

Award Recognition Details

The HotelTechAwards recognition specifically acknowledges Sojern's capabilities in two key areas:

Industry Leadership Position

This award confirms Sojern's position as a leader in the hotel digital marketing space. The recognition from HotelTechAwards, a respected industry platform, validates the company's technological innovations and strategic approach to serving hospitality clients.

The integrated platform approach mentioned in the recognition suggests that Sojern offers comprehensive marketing solutions rather than standalone services, providing hotels with a unified system for their digital marketing needs.

Strategic Significance

For RateGain Travel Tech, this recognition of its subsidiary represents validation of the company's investment in AI-driven marketing technologies. The award demonstrates the effectiveness of Sojern's marketing solutions in addressing the specific challenges faced by hotels in the digital landscape.

The timing of this recognition in 2026 positions Sojern advantageously in the competitive hotel technology market, potentially opening new business opportunities and strengthening existing client relationships.

RateGain Travel Technologies Limited announced on Thursday an exclusive reseller partnership with Aztech Digital to accelerate the expansion of its AI voice solution UNO VIVA across Europe, starting with Greece and Cyprus. The collaboration focuses on helping hotels manage fluctuating service volumes during peak seasons while meeting growing demand for instant, accurate and multilingual guest support.

Partnership Structure and Geographic Focus

The exclusive partnership positions Aztech Digital as the sole distributor of UNO VIVA in Greece and Cyprus. Aztech Digital brings over 25 years of experience in tourism-focused adtech and digital transformation, maintaining trusted relationships with hotels and travel technology partners. The collaboration specifically targets markets where service volumes fluctuate sharply, particularly in peak season destinations.

UNO VIVA Technology and Capabilities

UNO VIVA represents a CRS-integrated AI voice agent built on RateGain's UNO platform. The solution operates as a consistent, high-quality AI front-desk agent capable of handling 24/7 voice reservations in over 30 languages. The system continuously learns and improves through machine learning while integrating seamlessly with CRS, PMS, and booking engines.

Financial Impact and Performance Metrics

The partnership targets significant operational and revenue improvements for hotel clients. UNO VIVA delivers up to 60.00% reduction in operational costs while easing front office workload through automated end-to-end reservation calls. The system also drives revenue growth through automated upselling capabilities, generating up to 40.00% revenue uplift through hyper-personalized guest offers.

Recent Financial Performance

RateGain Travel reported mixed results in its latest quarterly performance. The company's consolidated net profit declined 2.30% to ₹51.00 crore compared to ₹52.20 crore in the previous year. However, revenue showed positive growth, increasing 6.40% to ₹295.00 crore. EBITDA contracted 11.00% to ₹53.60 crore, with EBITDA margin compressing to 18.20% from 22.00% in the year-ago period.

Strategic Leadership Perspectives

Ashish Sikka, Business Head of UNO Platforms at RateGain, emphasized the partnership's significance in bringing AI-driven innovation to the hospitality sector in Greece and Cyprus, ensuring hotels can deliver seamless voice reservations while capturing demand that would otherwise be lost. Costis Fronimos, CEO of Aztech Digital, highlighted that integrating VIVA into their ecosystem expands client value beyond media activation, combining AI-driven intelligence, operational scalability, and commercially aligned models linking value creation directly to performance.

Market Performance and Strategic Outlook

Shares of RateGain Travel were trading 1.28% down at ₹677.20, despite the stock gaining 44.45% over the past six months. The partnership strengthens RateGain's footprint in Europe and underscores its focus on driving innovation and direct-booking performance in the hospitality sector. The announcement follows the company's recent integration of its AI-driven UNO Booking Engine with PayU, providing hotels access to a more secure, frictionless payment stack.