Senco Gold Limited , a prominent player in the Indian jewelry market, has announced the opening of a new franchisee store in Hazaribagh, Jharkhand. This strategic expansion marks a significant milestone for the company, bringing its total store count across India to 186.

Expansion Details

The new store in Hazaribagh represents Senco Gold's ninth outlet in Jharkhand, underlining the company's commitment to strengthening its presence in the state. This expansion is part of Senco Gold's broader strategy to enhance its retail footprint and cater to a wider customer base across India.

Store Network Growth

The addition of the Hazaribagh store contributes to Senco Gold's extensive network of 186 stores nationwide, showcasing the company's robust expansion strategy in the competitive jewelry market.

Market Implications

This expansion move by Senco Gold Limited indicates:

1. Market Penetration: The company is actively pursuing growth opportunities in tier-2 and tier-3 cities, recognizing the potential in these markets.
2. Brand Presence: By increasing its store count, Senco Gold is enhancing its brand visibility and accessibility to customers across different regions.
3. Franchisee Model: The use of the franchisee model for expansion suggests a strategy that balances growth with operational efficiency.

Company's Statement

In an official communication to the stock exchanges, Mukund Chandak, Company Secretary & Compliance Officer of Senco Gold Limited, stated, "We are pleased to announce the opening of a new franchisee store in Hazaribagh which marks our ninth store in the state of Jharkhand. With this addition, the total number of Senco stores across India now stands at 186."

The company's continued expansion efforts reflect its confidence in the Indian jewelry market's growth potential and its commitment to enhancing shareholder value through strategic retail presence.

Senco Gold Limited , a leading jewellery retailer in India, has reported robust financial results for the second quarter and first half of fiscal year 2026, demonstrating strong growth despite challenging market conditions and record-high gold prices.

Financial Highlights

For the first half of FY2026 (H1 FY26), Senco Gold achieved significant growth:

• Consolidated revenue increased by 15.8% year-over-year to Rs. 3,362.30 crore
• Profit after tax (PAT) surged by 142% to Rs. 153.40 crore
• EBITDA margin expanded by 310 basis points to 8.6%

The company's performance in the second quarter (Q2 FY26) was also noteworthy:

• Q2 revenue grew by 2.4% year-over-year to Rs. 1,536.10 crore
• Q2 PAT showed a remarkable 302% growth

Operational Performance

Senco Gold's operational metrics reflected positive trends:

• Same-store sales growth (SSSG) of 13% in H1 FY26
• Stud ratio increased to 12%, driven by 31% growth in diamond jewellery demand
• Average selling price rose to Rs. 56,700, up 15% year-over-year
• Average ticket value reached Rs. 86,200, a 16% increase year-over-year

Expansion and Network Growth

The company continued its expansion strategy:

• Launched 16 new showrooms in H1 FY26, bringing the total to 192 showrooms across 17 states and union territories
• Opened 6 new showrooms in Q2 alone, including locations in West Bengal, Bihar, Hyderabad, and Dubai

Festive Season Performance

Senco Gold reported exceptional performance during the recent festive season:

• Achieved highest-ever monthly retail sales of over Rs. 1,700.00 crore during Dhanteras in October 2025
• This represents a 56% year-over-year growth, despite record-high gold prices

Management Commentary

Suvankar Sen, Managing Director and CEO of Senco Gold Limited, commented on the results: "We are pleased to report that we have delivered an enduring performance in Q2, despite the highest-ever gold prices reaching Rs. 11,650/gm in September 2025, and a quarter marked by significant headwinds including Shraddh period, heavy rainfalls and floods in the eastern region and global uncertainties."

He added, "We are now fully prepared to meet the strong demand for the upcoming wedding season and will continue to launch exciting new designs totalling 200k+ Gold and 100k+ diamond jewellery designs."

Future Outlook

The company has reiterated its guidance of approximately 18-20% topline growth for the full year. Senco Gold plans to launch another 6-8 showrooms in the remainder of FY26 and will focus on inventory optimization and improving return on equity (ROE) and return on capital employed (ROCE).

Senco Gold's strong performance in H1 FY26, despite challenging market conditions, demonstrates the company's resilience and effective strategies in the competitive jewellery retail sector. The company's expansion plans and focus on operational efficiency position it well for continued growth in the coming quarters.