Senco Gold Reports Stellar October Sales, Forecasts Strong Growth for FY26

Senco Gold Limited , a prominent player in the Indian jewelry market, has reported exceptional sales figures for October 2025, marking a significant milestone in its growth trajectory. The company's performance during the Dhanteras and Diwali season has set new records, despite challenges such as high gold prices and previous muted demand.

Record-Breaking October Sales

Senco Gold achieved its highest-ever retail sale of over ₹1,700 crore in October 2025, representing a remarkable 56% year-over-year growth compared to October 2024. This growth was driven by strong performance across various product categories:

Category	YoY Value Growth	YoY Volume Growth
Gold	60%	4%
Diamond	32%	5%
Silver	Not specified	8%

Year-to-Date Performance and Expansion

For the first seven months of the fiscal year (April to October 2025), Senco Gold has reported:

25% year-over-year retail value growth
19% Same Store Sales Growth (SSSG)

The company has also expanded its retail footprint:

185 Senco showrooms in India
2 showrooms in Dubai
8 Sennes lifestyle accessory showrooms

With the addition of three new showrooms in October, Senco Gold has crossed the 195-showroom mark across all its brands.

Future Outlook

Despite potential gold price fluctuations and global uncertainties, Senco Gold maintains a positive outlook:

Projected growth of 18% to 20% for the remainder of FY26
Plans to launch 7-9 additional showrooms

Management Commentary

Mr. Suvankar Sen, Managing Director & CEO of Senco Gold, commented on the company's performance: "Record performance in Oct 25 sales despite the highest ever gold prices indicates a very positive customer sentiment, and we are fully prepared to meet this strong demand for the upcoming wedding season, Q3 and Q4."

He further added that the company is focusing on:

Launching new designs catering to customer preferences
Blending timeless craftsmanship with modern and traditional wedding jewelry
Ensuring operating leverage
Enhancing EBITDA
Improving inventory management to boost Return on Capital Employed (ROCE) and Return on Equity (ROE)

The strong October sales, coupled with strategic expansion plans and a focus on operational efficiency, position Senco Gold for continued growth in the Indian jewelry market. Investors and market watchers will likely keep a close eye on the company's performance in the upcoming wedding season and the remainder of FY26.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
+1.50%	+2.63%	-5.12%	-1.66%	-43.78%	+64.89%

Senco Gold Limited , a prominent player in the Indian jewelry market, has marked its entry into Rajasthan with the opening of its first franchisee store in Bikaner. This strategic expansion brings the company's total store count across India to an impressive 185 outlets, further solidifying its presence in the country's jewelry retail sector.

Expansion Highlights

Aspect	Detail
New Store Location	Bikaner, Rajasthan
Store Type	Franchisee
Total Store Count	185
Milestone	First Senco showroom in Rajasthan

Strategic Growth

The opening of the Bikaner store represents a significant step in Senco Gold's expansion strategy. By entering the Rajasthan market, the company is tapping into a new geographical area known for its rich cultural heritage and traditional affinity for jewelry.

Market Implications

This expansion could potentially:

Increase Senco Gold's market reach in Northern India
Diversify its customer base
Strengthen the company's position in the competitive jewelry retail sector

Company's Official Statement

According to the official intimation filed with the stock exchanges, Senco Gold Limited stated:

"This is to inform you that the Company has opened a new Franchisee store at Bikaner, marking the first Senco showroom in the state of Rajasthan. With this addition, the total number of Senco stores across India now stands at 185."

The company's move to expand through the franchisee model suggests a strategy aimed at rapid growth while managing capital expenditure efficiently.

Investor Considerations

For investors and market watchers, this expansion signals Senco Gold's commitment to growth and its ability to execute its expansion plans. The company's growing footprint could potentially lead to increased market share and revenue opportunities in the long term.

As Senco Gold continues to expand its retail presence, it will be interesting to observe how this strategy impacts its financial performance and market position in the coming quarters.