Radico Khaitan Limited, a leading player in the Indian alcoholic beverage industry, has unveiled its latest offering in the premium spirits segment - 1965 Spirit Of Victory Espresso Coffee Rum. This innovative product marks a significant step in the company's ongoing premiumization strategy and expansion of its rum portfolio.

Product Launch and Expansion Plans

The new coffee-infused rum has been introduced in Uttar Pradesh, with plans to extend its availability to Jharkhand and Haryana. Priced at ₹950 for a 750 ML bottle, the product is positioned in the premium segment, aligning with Radico Khaitan's focus on higher-margin offerings.

Market Trends and Strategic Positioning

The launch of 1965 Spirit Of Victory Espresso Coffee Rum comes at a time when coffee-inspired spirits are gaining popularity, especially among younger consumers seeking richer flavors. This move by Radico Khaitan demonstrates the company's responsiveness to evolving consumer preferences and its commitment to innovation in the premium spirits category.

Product Details

According to the company's press release, the new rum blend combines the richness of Indian rum with the bold intensity of roasted espresso coffee. The product offers a complex flavor profile, including notes of espresso, mocha, toffee, caramel, vanilla, and hazelnut, with a finish of dark chocolate truffle.

Expanding Premium Portfolio

This launch is part of Radico Khaitan's broader strategy to strengthen its position in the premium and luxury segments. The company has been actively expanding its premium offerings, with recent launches including Morpheus Super Premium Whisky and The Spirit of Kashmyr vodka.

Financial Implications

While specific financial projections for the new product were not disclosed, Radico Khaitan's focus on premium offerings has been contributing positively to its performance. In the recent quarter, the company reported a 22% volume growth and 24% value growth in its Prestige & Above category, indicating strong traction in the premium segment.

Market Response and Future Outlook

The initial response to 1965 Spirit Of Victory Espresso Coffee Rum in Uttar Pradesh will be closely watched by investors and industry analysts. Its performance could provide insights into consumer acceptance of innovative flavors in the Indian spirits market and potentially influence Radico Khaitan's future product development strategies.

As Radico Khaitan continues to diversify its premium portfolio, the success of products like 1965 Spirit Of Victory Espresso Coffee Rum could play a crucial role in driving the company's growth and profitability in the coming quarters.

Radico Khaitan , one of India's largest IMFL (Indian Made Foreign Liquor) companies, has reported robust financial results for the second quarter of fiscal year 2026, driven by strong performance in its premium brands and expansion in key markets.

Key Highlights

• Total IMFL volume grew by 37.8% year-on-year to 9.34 million cases
• Prestige & Above category recorded 21.7% volume growth and 24% value growth
• EBITDA margin expanded by 126 basis points year-on-year to 15.8%
• Net debt reduced by Rs. 146.00 crores since March 2025

Financial Performance

Brand Performance

Magic Moments Vodka maintained its strong growth trajectory with nearly 20% volume growth, achieving sales of around 2 million cases during the quarter. After Dark Whisky recorded an impressive 115% growth year-on-year in the first half, crossing 1.5 million cases. Royal Ranthambore Whisky delivered 67% growth in Q2.

Market Expansion

Radico Khaitan's market share in Andhra Pradesh increased significantly, rising from around 10% in the first half of last year to over 30% in Q2 FY26, making it the leading player in the state. This expansion has been a key driver of growth for the company.

New Product Launches

The company launched six new brands in Q2, including Morpheus Whisky and Spirit of Kashmyr variants, further strengthening its premium portfolio. Management expects to achieve Rs. 500.00 crores in revenue from the luxury and semi-luxury portfolio.

Outlook

Radico Khaitan's management has guided for a 150 basis point increase in EBITDA margin for the current fiscal year. The company remains focused on premiumization, with the Prestige & Above category now contributing 46.1% to IMFL volumes and 69.4% in value terms.

Abhishek Khaitan, Managing Director of Radico Khaitan, commented, "Our innovation-led approach, balanced portfolio, and sharp focus on premiumization continue to lay the foundation for sustainable growth and value creation. Looking ahead, we remain confident of delivering strong double-digit growth in the Prestige & Above category, enhanced profitability, and a continuous focus on cash flow generation."

The company's strategic investments, including the Sitapur distillery, are now fully operational, supporting the growth of its branded business. With a strong presence in over 100 countries and a robust domestic portfolio, Radico Khaitan is well-positioned to capitalize on evolving consumer preferences and regulatory reforms in the Indian spirits market.