Radico Khaitan , a prominent Indian liquor manufacturer, is set to broaden the reach of its super-premium Morpheus Whisky, launching the product in four additional states following its strong performance in initial markets.

Expansion Strategy

Radico Khaitan is introducing Morpheus Whisky to:

• Karnataka
• Goa
• West Bengal
• Haryana

This expansion comes after the whisky's successful debut in Uttar Pradesh, Rajasthan, and Delhi, where it achieved over 90% distribution in A and B category outlets.

Pricing Strategy

The pricing strategy for Morpheus Whisky varies across the new markets:

Product Details

Morpheus Whisky, Radico Khaitan's first entry into the super-premium whisky segment, has exceeded expectations since its launch. Key features include:

• Crafted with imported Scotch malts and Indian grain spirits
• Aged in bourbon barrels
• Available in five sizes

Future Plans

Radico Khaitan aims to establish Morpheus Whisky's presence in more than 12 states by the end of FY 2026, indicating a strong focus on expanding its super-premium offerings across India.

Market Response

The expansion news has been well-received by the market. Radico Khaitan's shares closed at 3,116.00, marking an increase of 118.10 or 3.94%.

This strategic expansion of Morpheus Whisky into new markets demonstrates Radico Khaitan's commitment to growing its presence in the super-premium whisky segment. The varied pricing strategy across states suggests a nuanced approach to different market conditions, while the ambitious expansion plans indicate the company's confidence in the product's potential.

Radico Khaitan Limited , a prominent Indian liquor manufacturer, finds itself embroiled in a legal battle over trademark rights with Piccadily Agro Industries. The dispute centers around the use of the 'Kashmyr' trademark, which has led to a temporary injunction being placed on Radico Khaitan by a lower court.

Legal Proceedings

The conflict began when Piccadily Agro Industries filed a commercial suit (Commercial Suit No. 8 of 2025) in the District Court of Karnal. The suit sought to restrain Radico Khaitan from using the trademarks "The Spirit of Kashmyr Indian Natural Vodka" and "The Spirit of Kashmyr Indian Saffron Vodka."

On September 23, 2025, the District Court in Karnal issued an interim order temporarily restraining Radico Khaitan from using the mark "Kashmyr," either in isolation or in conjunction with any prefix or suffix, until the disposal of the suit.

High Court Intervention

In response to the lower court's decision, Radico Khaitan appealed to the Punjab and Haryana High Court at Chandigarh. The appeal, registered as FAO (COM) No. 17 of 2025, led to a significant development:

• The High Court, after hearing both parties, issued an order on October 9, 2025.
• This order effectively paused the operation and effect of the District Court's injunction until the next hearing.

Timeline of Events

To better understand the sequence of events, here's a chronological breakdown:

Implications and Next Steps

The dispute highlights the complexities surrounding trademark rights in the competitive spirits industry. As the matter is sub-judice, the financial implications for Radico Khaitan are yet to be determined.

Radico Khaitan has stated that it will keep the Stock Exchanges informed of any further material developments in compliance with the applicable provisions of the Listing Regulations.

The next hearing at the High Court will be crucial in determining the immediate future of the 'Kashmyr' trademark usage. Both companies are likely to present their cases, with Radico Khaitan emphasizing its earlier market entry and trademark applications, while Piccadily Agro Industries may argue on the grounds of potential consumer confusion.

As this legal battle unfolds, it serves as a reminder of the importance of robust trademark protection and the potential challenges companies face in safeguarding their brand identities in the marketplace.