Goldiam International Ltd has expanded its retail footprint with the opening of its 13th store specializing in lab-grown diamonds. The new outlet, located in Paschim Vihar, Delhi, commenced operations and operates under the company's established Origem brand.

Store Launch Details

The latest retail addition marks a significant milestone in the company's expansion strategy for lab-grown diamond jewelry. The store details are outlined below:

Brand Expansion Strategy

The Origem brand represents Goldiam International's dedicated retail channel for lab-grown diamond jewelry. This latest store opening demonstrates the company's commitment to expanding its presence in the growing lab-grown diamond market segment.

The Paschim Vihar location strategically positions the company to serve customers in Delhi's western region, adding to its existing network of Origem-branded retail outlets across various markets.

Market Positioning

With this 13th store launch, Goldiam International continues to strengthen its retail infrastructure in the lab-grown diamond segment. The company's focus on establishing dedicated Origem brand outlets reflects its strategy to capture market share in the evolving diamond jewelry retail landscape.

The new Delhi store represents the company's ongoing efforts to make lab-grown diamond jewelry more accessible to consumers through strategically located retail outlets.

Goldiam International has signed Letters of Intent (LOIs) for opening 12 new retail stores under its "Origem" brand across major Indian cities. The company announced this retail expansion strategy on December 22, 2025, as part of its long-term growth plans to strengthen customer engagement across key markets.

Store Opening Timeline and Locations

The proposed retail stores are expected to be operational subject to execution of definitive agreements, receipt of statutory approvals, and completion of fit-out activities. The expansion covers strategic locations across multiple regions with staggered opening dates.

Expansion Strategy Details

The retail expansion spans from December 2025 to August 2026, covering major metropolitan areas and important regional centers across India. The company has indicated that specific locations and full addresses of respective stores will be disclosed to stock exchanges at the time of commencement of operations for each store.

Existing Store Network Update

Goldiam International currently operates retail stores at multiple locations including Kharghar (Navi Mumbai), Turner Road Bandra West, Mulund West, Fairmount Hotel near T2 Terminal at Chhatrapati Shivaji Maharaj International Airport Road, Andheri Link Road, Bengaluru, Noida Central, Wave One Mall Noida, Phoenix Palladium, R City Mall Ghatkopar, and Nexus Elante Mall Chandigarh.

The company has noted that its Borivali West store has been closed as the building is undergoing redevelopment, and the company is evaluating relocation options including a mall or other suitable location that offers higher footfall.

Strategic Market Positioning

This development aligns with the company's long-term strategy of expanding its retail presence and strengthening customer engagement across key markets. The phased rollout approach allows systematic establishment of the Origem brand presence across different regions of India, covering northern, western, southern, and eastern markets along with key cities in Rajasthan.