Goldiam International Limited , a prominent player in the lab-grown diamond jewellery sector, has marked a significant milestone in its retail expansion strategy. The company announced the opening of its eighth retail store under the brand name 'ORIGEM' in Noida on September 22, 2025, further strengthening its presence in Northern India.

Store Location and Details

The new ORIGEM store is situated at GF-5, Central 50, Sector 50, Gautam Budha Nagar, Noida- 210301. This strategic location in one of Noida's bustling sectors is expected to attract a diverse customer base and enhance the company's market reach in the region.

Expanding Retail Footprint

This latest addition to Goldiam International's retail network comes as part of the company's ongoing expansion efforts. Prior to the Noida opening, the company had already established seven ORIGEM stores across key locations:

1. Borivali West, Mumbai
2. Kharghar, Navi Mumbai
3. Turner Road, Bandra West, Mumbai
4. Mulund West, Mumbai
5. Fairmont Hotel, Next to T2 Terminal, Chhatrapati Shivaji Maharaj International Airport Road, Mumbai
6. Andheri Link Road, Andheri West, Mumbai
7. Bengaluru

Strategic Alignment

The opening of the Noida store aligns with Goldiam International's long-term strategy of expanding its retail presence and strengthening customer engagement across key markets. This move is particularly significant as it marks the company's entry into the Northern India market, diversifying its geographical footprint beyond its strong presence in Western India.

Company's Perspective

In an official communication to the stock exchanges, Pankaj Parkhiya, Company Secretary & Compliance Officer of Goldiam International Limited, expressed the company's enthusiasm about the new store opening. The statement highlighted that this development is in line with the company's commitment to growth and customer-centric approach.

Future Outlook

Goldiam International has indicated that it will continue to update the exchanges with further developments in due course. This suggests that the company may have plans for additional expansions or strategic initiatives in the future.

The opening of the eighth ORIGEM store underscores Goldiam International's commitment to growth in the lab-grown diamond jewellery sector. As the company continues to expand its retail footprint, it is poised to capitalize on the growing demand for sustainable and ethically sourced diamond jewellery in the Indian market.

Goldiam International , a prominent player in the jewelry industry, has unveiled strategic moves to navigate challenges in the U.S. market and boost its consumer-facing operations. The company has implemented a new casting strategy in the United States to mitigate the impact of a substantial 50% tariff, demonstrating its adaptability in a changing global trade landscape.

New U.S. Casting Strategy

Facing a significant 50% tariff in the U.S. market, Goldiam International has swiftly responded by adopting a new casting strategy. This approach aims to maintain the company's competitiveness and market presence in the face of increased trade barriers. The details of this strategy remain undisclosed, but it underscores Goldiam's commitment to preserving its foothold in the crucial U.S. market.

Expansion of B2C Operations

In a parallel move, Goldiam International is intensifying its focus on business-to-consumer (B2C) growth. The company is achieving this through the expansion of its Origem operations. Origem, likely a consumer-facing brand or division within Goldiam, is set to play a pivotal role in the company's direct-to-consumer strategy.

Strategic Implications

These dual strategies - the new casting approach in the U.S. and the expansion of B2C operations - reflect Goldiam International's proactive stance in addressing market challenges and capitalizing on growth opportunities. By diversifying its operational approach, the company aims to:

1. Mitigate the impact of high tariffs in the U.S. market
2. Enhance its direct engagement with consumers
3. Potentially reduce dependency on traditional B2B channels

The expansion of Origem operations suggests that Goldiam is investing in building stronger relationships with end consumers, which could lead to improved brand recognition and potentially higher margins in the long term.

As Goldiam International implements these strategies, stakeholders will be keenly watching how these moves impact the company's market position and financial performance in the coming quarters. The jewelry industry continues to evolve, and Goldiam's adaptive strategies position it to navigate both challenges and opportunities in the global market.