Goldiam International has announced the opening of its twelfth store for lab-grown diamond jewellery under the brand name 'Origem' at Nexus Elante Mall in Chandigarh. This latest expansion marks a significant milestone in the company's retail growth strategy and strengthens its presence across key markets in India.

Latest Store Opening

The company's newest retail outlet details are as follows:

Expansion Strategy

This new store opening aligns with Goldiam International's long-term strategy of expanding its retail presence and enhancing customer engagement across key markets. The company has been steadily increasing its footprint in the lab-grown diamond jewellery sector, with this being the twelfth store in its retail network.

Complete Store Network

Goldiam International's retail presence now spans across multiple cities:

Store Closure and Relocation

The company has noted that its Borivali West store has been closed as the building is undergoing redevelopment. Goldiam International is currently evaluating relocation options, including a mall or other suitable location that offers higher footfall for this particular outlet.

Market Positioning

The opening of the Chandigarh store represents Goldiam International's first expansion into North India's retail hub, diversifying its geographical presence beyond Mumbai, Navi Mumbai, Bengaluru, and Noida. This strategic move indicates the company's confidence in the growing demand for lab-grown diamond jewellery across different regional markets.

As the lab-grown diamond market continues to evolve, Goldiam International's focus on expanding its 'Origem' brand retail presence demonstrates the company's commitment to this growing segment of the jewellery industry.

Goldiam International has announced the opening of its ninth lab-grown diamond jewelry retail store under the brand name 'Origem' at Wave One Mall in Noida. This strategic move marks another step in the company's ongoing expansion of its retail presence and efforts to strengthen customer engagement across key markets.

Store Details

Expansion Strategy

The new store opening aligns with Goldiam International's long-term strategy to broaden its retail footprint. This expansion follows the company's earlier store launches in various locations:

• Borivali West
• Kharghar (Navi Mumbai)
• Turner Road, Bandra West (Mumbai)
• Mulund West (Mumbai)
• Fairmont Hotel, Next to T2 Terminal, Chhatrapati Shivaji Maharaj International Airport Road (Mumbai)
• Andheri Link Road, Andheri West (Mumbai)
• Bengaluru
• Noida (Central 50)

Market Impact

The continued expansion of Goldiam International's retail presence under the 'Origem' brand for lab-grown diamond jewelry signifies the company's commitment to capitalizing on the growing market for sustainable and ethically sourced diamonds. By establishing a strong retail network, the company aims to enhance its direct engagement with consumers and potentially increase its market share in the lab-grown diamond segment.

Investors and market watchers may view this expansion as a positive indicator of the company's growth strategy and its ability to adapt to changing consumer preferences in the jewelry market.

Goldiam International has stated that it will continue to update the exchanges with further developments, suggesting that the company may have plans for additional expansion in the future.

As the lab-grown diamond market continues to evolve, Goldiam International's retail expansion strategy could position the company to benefit from increased consumer interest in sustainable and affordable diamond jewelry options.