Eicher Motors , the maker of Royal Enfield motorcycles, has emerged as a stellar performer in the Indian stock market, delivering an astounding 35,000% return since its listing on the National Stock Exchange (NSE) in September 2004. This remarkable growth has transformed an initial investment of Rs 1 lakh into a whopping Rs 3.50 crore, showcasing the company's exceptional market performance over the past two decades.

Market Outperformance

The automotive giant has significantly outpaced its industry peers, registering an impressive 29% return in the past three months, compared to the auto industry's average return of 18%. This robust performance underscores Eicher Motors' strong market position and investor confidence in its growth prospects.

Stock Performance and Analyst Outlook

Eicher Motors' stock, which closed at Rs 19.89 on its listing date, has shown remarkable resilience and growth. Currently, the stock is trading above both its 50-day and 200-day moving averages, indicating a strong bullish trend. Market analysts remain optimistic about the company's future, with price targets reaching as high as Rs 7,800, suggesting a potential upside of 13% from current levels.

The stock's technical analysis reveals strong support at Rs 6,500, with resistance identified at Rs 7,200. This price action suggests a positive sentiment among investors and traders alike.

GST Rate Reduction: A Boost for Consumers

Eicher Motors has announced its decision to pass on the full benefits of the recent GST rate reduction to customers. The GST rate for motorcycles up to 350cc has been lowered from 28% to 18%, potentially leading to price reductions of up to Rs 22,000 on select models.

This GST implementation, effective from September 22, coincides with the festive season, which traditionally sees increased consumer spending in India. The timing of this price reduction could provide a significant boost to Eicher Motors' sales, particularly for its popular Royal Enfield models in the sub-350cc category.

Corporate Developments

According to the latest LODR (Listing Obligations and Disclosure Requirements) data, Eicher Motors continues to maintain transparency with its shareholders. The company has recently published newspaper advertisements regarding a special window for re-lodgement of physical share transfer requests, in compliance with SEBI regulations.

Furthermore, Eicher Motors has scheduled a meeting with analysts and institutional investors on September 24, 2025, as part of the JP Morgan Auto Tour. This in-person group meeting underscores the company's commitment to engaging with the investment community and maintaining open lines of communication.

Partnership with Flipkart for Online Sales

In a significant move to expand its digital presence, Royal Enfield, a subsidiary of Eicher Motors, has announced a partnership with Flipkart to sell its entire 350cc motorcycle portfolio online. Starting September 22, 2025, customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai will be able to purchase Royal Enfield's 350cc range, including Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350, through the e-commerce platform.

This partnership offers customers flexible payment options and full GST benefits. While purchases will be made online, delivery and after-sales support will be handled by authorized Royal Enfield dealers in these cities. B. Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, stated that the partnership aims to make motorcycles more accessible to digital-first customers while maintaining personalized service through dealer partners.

As Eicher Motors continues its impressive market performance, adapts to regulatory changes, and embraces digital sales channels, investors and industry observers will be keenly watching the company's next moves in the competitive automotive sector.

Eicher Motors , through its subsidiary Royal Enfield, a global leader in the mid-size motorcycle segment, has launched its refreshed 2025 Meteor 350 lineup in India, bringing a new level of cruising experience to motorcycle enthusiasts. The updated range introduces enhanced features and new color options across four distinct variants, catering to diverse rider preferences.

New Lineup and Pricing

The 2025 Meteor 350 range includes four variants:

1. Fireball
2. Stellar
3. Aurora
4. Supernova

These variants are available in seven new colorways, with prices ranging from ₹1,95,762.00 to ₹2,15,883.00 (ex-showroom, Chennai).

Engine and Performance

The 2025 Meteor 350 is powered by Royal Enfield's popular 349cc air-cooled J-series engine, delivering:

• Maximum power: 20.2 BHP at 6100 rpm
• Maximum torque: 27Nm at 4000 rpm

This combination ensures a smooth and refined riding experience, ideal for both city commutes and long-distance journeys.

Standard Upgrades Across the Range

Royal Enfield has introduced several standard upgrades across all variants of the 2025 Meteor 350:

• LED headlamps
• Tripper pod
• LED turn indicators
• USB Type-C fast-charging port
• Assist-and-slip clutch
• Adjustable levers (on Supernova and Aurora variants)

Variant-Specific Features

• Fireball and Stellar: Now come with LED headlamps and Tripper pod as standard
• Supernova and Aurora: Feature adjustable levers as a standard offering

Color Schemes

Each variant boasts unique color schemes:

• Supernova: Modern color scheme with chrome finishes
• Aurora: Heritage-inspired color schemes for retro-style enthusiasts
• Stellar: Subtle and bold color options
• Fireball: Bright and vibrant colors appealing to younger riders

Availability and Bookings

• Test rides and bookings began on September 15, 2025
• Retail sales are set to commence on September 22, 2025

Global Popularity

The Meteor 350 has garnered significant popularity since its initial launch in 2020:

• Over 5 lakh Meteor owners globally
• Sold in more than 65 countries
• Recognized as a thoroughbred easy cruiser by motorcycle experts
• Winner of the prestigious 'Indian Motorcycle of the Year 2021' award

Customization Options

Royal Enfield offers Genuine Motorcycle Accessories (GMA) kits for the 2025 Meteor 350:

1. Urban Kit: Includes black drag handlebar, black round bar-end mirrors, black low rider seat, and tinted flyscreen
2. Grand Tourer Kit: Features brown touring rider and pillion seat, black premium longhaul pannier and pannier rails, deluxe foot pegs, black touring handlebar, black LED fog lights, and black round mirrors

Extended Warranty

Royal Enfield now provides comprehensive extended warranty coverage:

• Up to 7 years of coverage
• Includes roadside assistance
• Additional 4 years or 40,000 km over the standard 3-year / 30,000 km warranty

B. Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, commented on the launch: "The Meteor 350 has become a preferred choice for those who value the cruiser aesthetic and a laid-back style of riding. We are super excited to bring the refreshed and updated version of the Meteor 350 portfolio which we believe will further elevate the experience of our community."

With its combination of comfort, style, and enhanced features, the 2025 Royal Enfield Meteor 350 lineup aims to redefine mid-size cruising and offer riders a fresh experience for the upcoming festive season.