Eco Hotels & Resorts Limited has announced the launch of its new hotel property in Ayodhya, marking a strategic expansion into India's rapidly growing spiritual tourism market. The sustainable hospitality company has positioned this launch to capitalize on Ayodhya's emergence as a major pilgrimage destination.

Strategic Market Positioning

Ayodhya has experienced unprecedented growth in religious tourism, with visitor numbers demonstrating remarkable expansion across recent years. The city's transformation into a global pilgrimage hub has been anchored by the iconic Shri Ram Janmabhoomi Temple and supported by enhanced infrastructure and connectivity improvements.

This substantial growth has generated significant opportunities for local businesses, including MSMEs, artisans, transport services, and employment sectors, fostering a vibrant economic ecosystem around Ayodhya's spiritual heritage.

Property Features and Amenities

The new hotel property offers comprehensive facilities designed to serve the expanding pilgrim and cultural traveler market. Located just 5 kilometers from the Shri Ram Janmabhoomi Temple with direct highway access, the property ensures convenient connectivity for guests.

The property features "Sahar – Back to the Roots" restaurant, which specializes in satvik cuisine emphasizing fresh, vegetarian, and culturally authentic meals. The restaurant serves food without onion and garlic and offers gluten-free breakfast options, catering specifically to the dietary preferences of pilgrims and spiritual travelers.

Sustainable Hospitality Approach

The launch reflects the company's ongoing commitment to environmentally conscious hospitality practices. The property incorporates sustainable practices including efficient resource management and responsible energy use, aligning with the company's carbon-neutral brand positioning.

Chairman Vinod Kumar Tripathi commented on the strategic significance of the launch: "Ayodhya represents one of India's most dynamic tourism markets. Launching our hotel here is a strategic step in expanding our footprint in spiritual and cultural destinations. We aim to deliver a premium hospitality experience while implementing eco-conscious practices that respect both the environment and the city's cultural heritage."

Market Opportunity and Portfolio Expansion

The launch addresses the growing demand for quality hospitality infrastructure in emerging pilgrimage destinations across India. With Ayodhya witnessing unprecedented tourist inflow, the need for professionally managed hotels combining comfort, accessibility, and responsible practices has become increasingly important.

This property strengthens the company's presence in Uttar Pradesh's tourism economy and expands its portfolio of eco-friendly hospitality assets. The company operates multiple hotel brands including:

• The Eco™
• The Eco Grand™
• EcoXpress™
• EcoValue™
• Eco Boutique™
• Eco Resort™
• TheEco Satva™

The Ayodhya launch represents a strategic expansion into spiritual and cultural tourism segments, positioning the company to serve pilgrims, leisure travelers, and group tours while maintaining high standards of service, sustainability, and operational efficiency.

Eco Hotels and Resorts Limited has completed the dispatch of first reminder notices for payment of first call money on partly paid-up equity shares on March 5, 2026, following previous communications regarding outstanding payments on shares allotted through a rights issue.

Dispatch Completion and Outstanding Share Details

The company completed the dispatch of first reminder notices in electronic mode to shareholders whose email addresses are registered with the company or its Registrar and Transfer Agent (RTA) or Depository Participants. Physical copies were sent to shareholders who have not registered email addresses or specifically requested hard copies.

First Call Payment Structure and Timeline

The Rights Issue Committee has determined the first call amount structure for the outstanding shares. The total first call amount is Rs. 3.80 per partly paid-up equity share, comprising specific allocations toward face value and securities premium.

The payment period extends from March 19, 2026, to April 2, 2026, both days inclusive. This reminder follows previous communications sent on January 2, 2026, January 12, 2026, and February 17, 2026.

Rights Issue Background

The company had originally issued 1,28,76,808 partly paid-up equity shares of face value Rs. 10.00 at an issue price of Rs. 15.20 on rights basis in the ratio of 1 partly paid-up rights equity share for every 4 fully paid-up equity shares held as on the record date of August 29, 2025. An amount of Rs. 3.80 per rights equity share was paid on application, with the balance amount of Rs. 11.40 per share payable in subsequent calls.

Payment Instructions and Support

Shareholders can access the reminder notice and payment instructions on the company's website at www.ehrlindia.in or the RTA's website at www.bigshareonline.com . For queries related to first call payment, shareholders can contact the RTA at +91 022 62638200 (operational Monday to Friday, 10:00 AM to 5:00 PM) or email rightsissue@bigshareonline.com .

The company has warned that failure to pay the first call money shall render the partly paid-up rights equity shares, including amounts already paid, liable to be forfeited in accordance with the Companies Act, 2013, SEBI regulations, and the company's Articles of Association.