Eco Hotels & Resorts Limited has announced the launch of its new hotel property in Ayodhya, marking a strategic expansion into India's rapidly growing spiritual tourism market. The sustainable hospitality company has positioned this launch to capitalize on Ayodhya's emergence as a major pilgrimage destination.

Strategic Market Positioning

Ayodhya has experienced unprecedented growth in religious tourism, with visitor numbers demonstrating remarkable expansion across recent years. The city's transformation into a global pilgrimage hub has been anchored by the iconic Shri Ram Janmabhoomi Temple and supported by enhanced infrastructure and connectivity improvements.

This substantial growth has generated significant opportunities for local businesses, including MSMEs, artisans, transport services, and employment sectors, fostering a vibrant economic ecosystem around Ayodhya's spiritual heritage.

Property Features and Amenities

The new hotel property offers comprehensive facilities designed to serve the expanding pilgrim and cultural traveler market. Located just 5 kilometers from the Shri Ram Janmabhoomi Temple with direct highway access, the property ensures convenient connectivity for guests.

The property features "Sahar – Back to the Roots" restaurant, which specializes in satvik cuisine emphasizing fresh, vegetarian, and culturally authentic meals. The restaurant serves food without onion and garlic and offers gluten-free breakfast options, catering specifically to the dietary preferences of pilgrims and spiritual travelers.

Sustainable Hospitality Approach

The launch reflects the company's ongoing commitment to environmentally conscious hospitality practices. The property incorporates sustainable practices including efficient resource management and responsible energy use, aligning with the company's carbon-neutral brand positioning.

Chairman Vinod Kumar Tripathi commented on the strategic significance of the launch: "Ayodhya represents one of India's most dynamic tourism markets. Launching our hotel here is a strategic step in expanding our footprint in spiritual and cultural destinations. We aim to deliver a premium hospitality experience while implementing eco-conscious practices that respect both the environment and the city's cultural heritage."

Market Opportunity and Portfolio Expansion

The launch addresses the growing demand for quality hospitality infrastructure in emerging pilgrimage destinations across India. With Ayodhya witnessing unprecedented tourist inflow, the need for professionally managed hotels combining comfort, accessibility, and responsible practices has become increasingly important.

This property strengthens the company's presence in Uttar Pradesh's tourism economy and expands its portfolio of eco-friendly hospitality assets. The company operates multiple hotel brands including:

• The Eco™
• The Eco Grand™
• EcoXpress™
• EcoValue™
• Eco Boutique™
• Eco Resort™
• TheEco Satva™

The Ayodhya launch represents a strategic expansion into spiritual and cultural tourism segments, positioning the company to serve pilgrims, leisure travelers, and group tours while maintaining high standards of service, sustainability, and operational efficiency.

Eco Hotels and Resorts Limited has announced that its Rights Issue Committee will convene on March 14, 2026, to deliberate on making second call(s) on outstanding partly paid-up equity shares. The meeting represents a significant step in the company's ongoing rights issue process.

Rights Issue Committee Meeting Details

The committee meeting is scheduled to address the substantial number of partly paid-up equity shares currently outstanding under the company's rights issue program.

Background and Previous Approvals

The rights issue initiative has been progressing through multiple stages of board approvals and regulatory compliance. Eco Hotels and Resorts Limited has maintained transparency throughout the process with regular intimations to the stock exchange.

Key Timeline Events

Regulatory Framework

The rights issue has been structured in accordance with comprehensive regulatory requirements. The company has ensured compliance with multiple regulatory frameworks governing the issuance of partly paid equity shares.

Applicable Regulations:

• Companies Act, 2013 and rules made thereunder
• SEBI (Issue of Capital and Disclosure Requirements) Regulations, 2018
• SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
• Other applicable laws as amended

Company Information

Eco Hotels and Resorts Limited operates as a hospitality company promoted by Eco Hotels UK PLC. The company maintains its registered office in Ernakulam, Kerala, and corporate office in Mumbai. The company operates multiple hotel and food & beverage brands across different market segments, positioning itself as a carbon neutral hotel brand in the hospitality sector.