Balaji Telefilms has announced the rebranding of its premium astrology application from 'AstroVani by Balaji' to 'BalajiAstroGuide'. This strategic move, effective immediately, aims to strengthen the company's position in the rapidly evolving spirituality-tech ecosystem.

Rebranding Strategy

The rebranding initiative comes in response to the app's growing popularity and the emergence of third-party platforms with similar names. The new name, 'BalajiAstroGuide', is designed to:

• Eliminate user confusion
• Reinforce brand trust
• Enhance brand recognition

Digital Platform Rollout

The updated name is being implemented across various digital platforms:

Management Perspective

Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms, commented on the rebranding:

"The transition to BalajiAstroGuide is a step in reinforcing our brand's strategic positioning within the spirituality-tech ecosystem. The new nomenclature strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella."

About the App

BalajiAstroGuide offers a range of services including:

• Astrology
• Numerology
• Spiritual insights

This rebranding effort underscores Balaji Telefilms' commitment to maintaining a clear and strong presence in the digital spirituality market, leveraging its established brand name to stand out in an increasingly crowded space.

Investors and users will be watching closely to see how this rebranding impacts the app's performance and Balaji Telefilms' position in the spirituality-tech sector.

Balaji Telefilms Limited , a prominent player in the Indian entertainment industry, has reported a substantial financial setback in its latest quarterly results. The company's performance for the quarter ended September 30, 2025, reveals a significant downturn compared to the same period last year.

Financial Performance Overview

Key Highlights

• Net Loss: Balaji Telefilms reported a net loss of ₹442.75 lacs for Q2 FY26, compared to a profit of ₹774.05 lacs in the same quarter of the previous fiscal year.
• Revenue Decline: The company's total income decreased to ₹498.05 lacs from ₹4,442.22 lacs year-over-year, representing an 88.8% decline.
• Earnings Per Share: The EPS turned negative at ₹(0.37) per share.

Market Communication

As per the LODR (Listing Obligations and Disclosure Requirements) data, Balaji Telefilms has communicated the following:

• The company held a conference call with investors and analysts on November 14, 2025, to discuss the Q2 FY26 operational and financial performance.
• An audio recording of this call has been made available on the company's website.
• The financial results were approved by the Board of Directors at a meeting held on November 13, 2025.
• The company published its financial results in 'Financial Express' (English) and 'Mumbai Lakshadeep' (Marathi) newspapers, in compliance with regulatory requirements.

Implications

The significant decline in revenue and the shift from profit to loss may raise concerns among shareholders and potential investors. This financial performance could potentially impact the company's market position and investor confidence in the short term.

While the entertainment industry often experiences fluctuations, the magnitude of the decline suggests that Balaji Telefilms may be facing challenges in its core business operations. Investors and market analysts will likely be keen to understand the factors contributing to this downturn and any strategies the company may implement in the coming quarters.