Balaji Telefilms Limited , a prominent name in the Indian entertainment industry, has made a significant move into the digital space with the launch of its new mobile application, 'Kutingg'. The app, announced on September 9, 2025, is designed to cater to family audiences, offering a diverse range of content including fiction, non-fiction, and quick entertainment snippets.

A New Digital Destination

Kutingg positions itself as a 'family-first' digital platform, aiming to become the go-to destination for daily doses of family entertainment. The app promises to deliver 'Kadak' (impactful) stories told with authenticity, reflecting the evolving content consumption habits of today's mobile-first audience.

Diverse Content Offerings

The new app boasts an expansive content slate that includes:

• Gripping drama series
• Youthful series
• Mini-series
• Reality-led formats
• Talk shows
• Snackable short-form entertainment
• Films
• Multi-genre content for binge-watching

In a notable move to align with modern viewing preferences, Kutingg has embraced vertical video formats alongside traditional storytelling styles, ensuring an engaging experience for mobile users.

Curated Programming Segments

Kutingg's content is carefully curated under key segments:

1. Daily Dose of Entertainment: Featuring shows like 'Pyaar Kii Raahein' and 'Saas, Bahu aur Swaad'
2. Weekend Binge: Including series such as 'Cheerleader'
3. Superstar Library: Offering content like 'Bose' and 'Mentalhood'
4. Non-Fiction/Chat Shows: Presenting 'Swaad Se Karenge Sabka Swagat', 'i's For India', 'Morning Mantra', 'The Impact Circle', 'Laut Aao', 'Bollywood Gapshap', and 'Game Plans'

Management Perspective

Mr. Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms Ltd, commented on the launch: "This is not just another entertainment app; it is a family-first destination that offers Kadak stories across fiction and non-fiction, from snackable content to immersive limited series, and even vertical formats for a new-age viewing experience."

Mr. Nitin Burman, Group Chief Revenue Officer, added: "Kutingg represents more than just a platform, it is an ecosystem where content, creators, and audiences meet on common ground. With its wide spectrum of genres and fresh storytelling, we are opening up new opportunities for brands, advertisers, and partners to connect with audiences in more meaningful ways."

Strategic Importance

The launch of Kutingg marks a significant step in Balaji Telefilms' digital journey. It reinforces the company's commitment to innovation in the OTT space and its aim to redefine how entertainment is consumed across India. By focusing on family-oriented content and embracing new formats like vertical videos, Balaji Telefilms is positioning itself to capture a significant share of India's growing digital entertainment market.

As the digital landscape continues to evolve, Kutingg's launch represents Balaji Telefilms' strategic move to stay ahead of audience expectations and cement its position as a pioneer in the Indian entertainment industry.

Balaji Telefilms Limited (BSE: 532382, NSE: BALAJITELE) has disclosed that its OTT platform, ALTT, has been ordered to be disabled by distribution platforms following a directive from the Ministry of Information and Broadcasting (MIB), Government of India. The company, known for its television and film production, received this order on July 25, 2025.

Government Action

The MIB has instructed distribution platforms to disable public access to certain OTT (Over-The-Top) platforms, including ALTT, which is operated by Balaji Telefilms. This action comes in response to allegations that these platforms host obscene content, raising concerns about content regulation in the digital streaming space.

ALTT Platform Details

ALTT, as clarified by Balaji Telefilms, operates as a Subscription based Video on Demand (SVOD) platform. This model typically allows users to access a wide range of content for a recurring fee, distinguishing it from advertising-supported or transactional video-on-demand services.

Company's Response

In its disclosure to the stock exchanges, Balaji Telefilms stated:

"The Management is of the view that this will not have any significant impact upon the Company."

This statement suggests that the company believes the shutdown of ALTT will not materially affect its overall operations or financial performance.

Regulatory Compliance

The company made this disclosure in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. This regulation requires listed entities to inform stock exchanges about events or information that are material in nature and could impact their operations or stock price.

Industry Implications

This development highlights the increasing scrutiny of content on digital streaming platforms in India. It may prompt other OTT players to reassess their content strategies and strengthen their content moderation practices to avoid similar regulatory actions.

While Balaji Telefilms maintains that the impact will not be significant, the long-term implications of this government action on the company's digital strategy and the broader OTT industry in India remain to be seen. Investors and industry observers will likely keep a close watch on how this situation unfolds and whether it leads to any changes in the regulatory landscape for digital content in India.