Apollo Tyres has secured a significant long-term branding partnership by becoming the official sponsor of the Team India jersey across all cricket formats for both men's and women's teams. This strategic move represents the company's commitment to building sustained brand value through cricket's extensive reach and emotional resonance with Indian audiences.

Strategic Vision Behind the Partnership

Neeraj Kanwar, Vice Chairman and Managing Director of Apollo Tyres, emphasized that the partnership was strategically designed around three core elements: reach, trust, and emotional connection, rather than pursuing short-term visibility gains. The decision reflects the company's understanding of cricket's unique position in the Indian market landscape.

Market Penetration and Early Results

Kanwar highlighted cricket's unmatched penetration across India, particularly in rural markets where traditional advertising channels have limited impact. The strategic placement of the brand on players' jerseys, rather than perimeter advertising, has already begun delivering measurable results.

Early indicators show rising traction in car and two-wheeler tyre demand, with positive spillover effects expected across other product segments. This performance validates the company's approach of leveraging cricket's broad appeal to drive brand recognition and market penetration.

Marketing Strategy and Competitive Positioning

Udyan Ghai, Group Head of Marketing, explained that the sponsorship underwent evaluation through both short-term and long-term strategic lenses. The partnership represents Apollo's bold entry into cricket sponsorship, a space traditionally dominated by established competitors.

The company's marketing strategy focuses on:

• Driving the complete marketing funnel from awareness to purchase
• Leveraging cricket's emotional connection with consumers
• Building on existing brand associations, including the long-standing relationship with Sachin Tendulkar

Cultural Significance and Brand Values

Apollo views the partnership as culturally significant, particularly highlighted when India's women's cricket team achieved World Cup victory during the sponsorship period. This success reinforced the brand's commitment to equality and grassroots development in sports.

The timing of this achievement during their sponsorship period has strengthened Apollo's conviction about the partnership's value in aligning with progressive sporting initiatives and gender equality in cricket.

Apollo Tyres Ltd has announced a board meeting scheduled for February 4, 2026, to consider crucial financial matters including quarterly results and dividend declaration. The company has informed stock exchanges about this important corporate development in compliance with regulatory requirements.

Board Meeting Agenda

The Board of Directors meeting will address two primary matters of significant importance to shareholders and investors:

The meeting has been scheduled in accordance with Regulations 29, 33 & 50 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, ensuring full regulatory compliance.

Trading Window Restrictions

Apollo Tyres has implemented trading window restrictions to maintain market integrity during the financial results period. The company had previously communicated on December 29, 2025, about the closure of the trading window for dealing in company securities.

This trading restriction applies to all company insiders and is designed to prevent any potential misuse of unpublished price-sensitive information ahead of the quarterly results announcement.

Regulatory Compliance and Communication

The announcement was made through official communication to both major stock exchanges where Apollo Tyres shares are listed. The company secretary and compliance officer, Seema Thapar, signed the formal intimation dated January 23, 2026, ensuring proper documentation and regulatory adherence.

The communication was addressed to both BSE Ltd and the National Stock Exchange of India Ltd, maintaining transparency with all relevant market authorities. This formal notification process demonstrates the company's commitment to maintaining high standards of corporate governance and regulatory compliance.

Key Dates for Investors

Investors and stakeholders should note the following important dates related to this corporate announcement:

• Board Meeting Date: February 4, 2026
• Results Period: Quarter and nine months ended December 31, 2025
• Interim Dividend Record Date: February 10, 2026 (if declared)
• Trading Window Reopening: February 6, 2026

The interim dividend declaration, if approved by the board, will benefit shareholders who hold shares as of the record date of February 10, 2026.