Apollo Tyres Eyes Double-Digit Growth in India, Plans Netherlands Plant Closure Amid European Challenges
Apollo Tyres Vice-Chairman Neeraj Kanwar announced expectations for double-digit growth in India during 2026, driven by GST cuts that have boosted consumer spending and tyre replacement demand. Speaking from Davos 2026, he highlighted strong performance across commercial vehicles, passenger vehicles, and two-wheeler expansion. However, European operations face significant challenges from cheaper Chinese imports, achieving only 1-2% growth despite operating in high-end segments. The company plans to shut its Netherlands plant by June-July 2026, shifting production to Hungary and India to reduce costs and improve margins.

*this image is generated using AI for illustrative purposes only.
Apollo Tyres Vice-Chairman Neeraj Kanwar expressed strong confidence in the Indian market during the World Economic Forum 2026 in Davos-Klosters, Switzerland, projecting double-digit growth for 2026. The optimistic outlook comes as recent GST cuts have strengthened consumer spending power and improved tyre replacement demand, which Kanwar directly linked to enhanced road safety.
Strong Indian Market Performance
Kanwar highlighted Apollo's robust performance across multiple vehicle segments in India, with the company expanding its presence in two-wheelers while gaining market share in traditional segments. The GST reductions have created a favorable environment for increased consumer spending, directly benefiting the tyre replacement market.
| Segment | Growth Expectation | Key Drivers |
|---|---|---|
| Commercial Vehicles | Double-digit growth | GST cuts, increased spending power |
| Passenger Vehicles | Double-digit growth | Enhanced consumer demand |
| Two-wheelers | Market expansion | New segment entry, brand recognition |
The company's sponsorship of the national cricket team since October has proven effective in expanding brand recognition in rural markets, boosting distribution for passenger cars and two-wheelers. Kanwar noted that 2026 marks Apollo's 50th year since its first hire in November 1976, emphasizing the company's long-term commitment to the market.
European Market Challenges
In stark contrast to India's promising outlook, Apollo faces significant headwinds in Europe. The company is achieving only 1-2% growth in the region, operating primarily in the niche, high-end segment of ultra-high-performance tyres of 17 inches and above. Despite outperforming the broader market, profitability remains under pressure.
| Challenge | Impact | Apollo's Response |
|---|---|---|
| Chinese tyre imports | Structural pricing pressure | Increased R&D investment |
| Weak European demand | Limited growth (1-2%) | Focus on technology differentiation |
| Cost pressures | Margin compression | Plant closure, production shift |
Kanwar identified rising imports of cheaper Chinese tyres as a structural challenge for Europe, noting that while India benefits from protective tariffs, Europe lacks such protection. He stated he sees no indication of recovery in the European market yet.
Strategic Restructuring
To address European challenges, Apollo is implementing significant operational changes. The company plans to shut its Netherlands plant by June or July 2026, shifting production to Hungary and India. This restructuring aims to lower the cost base and improve margins over time.
Additionally, Apollo has begun cutting overheads and reducing advertising and publicity spend in Europe. The company is investing more heavily in research and development and brand building to compete on technology rather than price, differentiating itself from lower-cost Chinese competitors.
Raw Material Outlook
Regarding input costs, Kanwar reported that raw material costs have stabilized after earlier increases. He expects costs to remain broadly at current levels, with a possible 1-2% rise over the next two quarters, providing some predictability for operational planning.
Market Performance
Apollo Tyres shares were trading marginally lower at ₹506.90 on January 20, reflecting mixed market sentiment amid the company's contrasting regional outlooks and strategic restructuring plans.
Historical Stock Returns for Apollo Tyres
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.68% | +0.58% | -0.09% | +11.30% | +12.25% | +167.55% |












































