Subex Limited has secured a major 3-year Business Assurance engagement with a leading Tier-1 telecom operator in the Middle East, valued at approximately USD 1.25 million. The announcement was made on February 10th, 2026, through a regulatory disclosure under SEBI Listing Regulations.

Contract Details and Scope

The comprehensive engagement involves implementing Subex's next-generation Business Assurance platform and providing ongoing support services. The contract is designed to strengthen revenue protection, risk management, and operational transparency across the operator's nationwide operations.

Strategic Partnership and Selection Criteria

This engagement marks a significant renewed partnership with a long-standing customer, demonstrating Subex's ability to maintain and deepen client relationships. The company was selected based on several key factors:

• Credible migration approach that preserves live assurance operations
• Demonstrated commitment and reliability over time
• Ability to meet stringent expectations across multiple stakeholder groups including business users, IT, procurement, and legal teams

Management Commentary

Nisha Dutt, MD & CEO of Subex, commented on the contract win: "This win reinforces Subex's position as a trusted partner to operators on their digital transformation journey while safeguarding/protecting revenues. We are delighted to deepen our collaboration and support the operator in building a more resilient and intelligent assurance ecosystem, delivering a smooth migration and a modern assurance foundation that supports the customer's next phase of growth."

Company Background

Subex is a telecom AI solutions company that enables Communications Service Providers globally to deliver connected experiences to their customers. Founded in 1994, the company brings over 30 years of expertise in helping CSPs maximize revenue and profitability. The company's portfolio spans Business Assurance, Fraud Management, and Partner Ecosystem Management, with over 300 installations across 100+ countries.

Subex has successfully secured a deal with a North American AI expert, marking a significant milestone in the company's business development initiatives. This partnership represents the company's continued expansion in the artificial intelligence sector and strengthens its position in the North American market.

Deal Overview

The announcement highlights Subex's ability to attract and partner with specialized AI companies, demonstrating the company's competitive positioning in the technology sector. The deal with the North American AI expert reflects the growing demand for Subex's solutions and services in international markets.

Strategic Significance

This business win underscores Subex's strategic approach to building partnerships with AI specialists and expanding its footprint in key international markets. The North American market represents a significant opportunity for technology companies, and securing deals with AI experts in this region demonstrates the company's capability to compete effectively in advanced technology segments.

Market Positioning

The successful deal reinforces Subex's position as a technology solutions provider capable of meeting the requirements of specialized AI companies. This development may contribute to the company's overall business growth strategy and its efforts to establish stronger relationships with technology partners in North America.