Capillary Technologies India Limited has announced a major strategic partnership with one of the largest retailers in the United States and a Fortune 50 company. The five-year agreement, with a total contract value of more than $20 million, positions Capillary as the strategic partner to modernize the retailer's loyalty and customer engagement ecosystem through AI-powered solutions.

Strategic Partnership Overview

The comprehensive partnership will leverage Capillary's advanced AI-driven platform to transform the retailer's customer engagement capabilities. The collaboration encompasses multiple strategic areas designed to enhance customer relationships and drive measurable business outcomes.

Platform Capabilities and Benefits

Through Capillary's AI-powered platform, the Fortune 50 retailer will gain access to comprehensive customer engagement tools. The implementation will enable the organization to deliver personalized customer experiences while enhancing member engagement and lifecycle value. The aiRA engine's AI-driven decisioning capabilities will improve promotional effectiveness and efficiency, supporting real-time, data-driven marketing and loyalty strategies.

Leadership Perspective

Aneesh Reddy, Founder and CEO of Capillary Technologies, expressed enthusiasm about the partnership: "We are thrilled to partner with one of the most respected retail organizations in the United States and the world on this strategic initiative. By integrating our AI-powered aiRA engine with their extensive national footprint, we are set to redefine how brands connect with customers in the healthcare and retail space."

Technology Implementation

The partnership will utilize Capillary's expertise in AI-driven loyalty, customer engagement, and data-led decisioning to help the organization drive deeper customer relationships. The platform implementation will focus on enabling more intelligent, personalized, and measurable customer interactions at scale, supporting the retailer's commitment to enhanced customer experiences.

Company Background

Founded in 2012, Capillary Technologies India Limited operates as a software product company offering AI-based cloud-native SaaS products and solutions to enterprise customers globally. The company serves 115 customers including 20 Fortune 500 customers across 47 countries, providing end-to-end loyalty solutions through its diversified product suite including Loyalty+, Engage+, Insights+, Rewards+, and customer data platform (CDP).

Capillary Technologies India Limited has received board approval for its strategic acquisition of Session M Inc. from Mastercard, with the Board of Directors approving the USD 20.00 million base consideration deal during their meeting held on February 24, 2026. The company has filed comprehensive regulatory disclosures with BSE Limited and National Stock Exchange of India Limited under SEBI regulations.

Board Approval and Regulatory Compliance

The Board of Directors meeting, which commenced at 08:00 PM (IST) and concluded at 08:18 PM (IST) on February 24, 2026, approved the investment through the company's wholly owned subsidiary, Capillary Pte. Ltd. Company Secretary and Compliance Officer Gireddy Bhargavi Reddy digitally signed the regulatory filing on February 26, 2026, ensuring compliance with SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

SessionM Acquisition Structure and Timeline

The acquisition involves 100% shareholding in Session M Inc., a wholly owned subsidiary of Mastercard Inc., along with its wholly owned subsidiary, Session M Czech Republic s.r.o. The transaction will be executed directly and through Capillary's step-down subsidiary, Capillary Technologies LLC, with completion expected within 180 days from the signing date.

SessionM Business Performance and Market Position

Session M Inc., founded in 2011 and acquired by Mastercard in 2019, operates as a leading cloud-based loyalty and engagement platform headquartered in the US. The company recorded a turnover of USD 50.50 million in CY2025, serving key industries including Food and Beverages, Consumer Goods/Retail, Airlines, and Oil and Gas across North America, LATAM, and APAC markets.

Strategic Rationale and Market Expansion

The acquisition aligns with Capillary's inorganic growth strategy to strengthen its presence in North American and LATAM loyalty markets while adding to its APAC portfolio. The complementary business model, coupled with SessionM's long-tenured blue-chip clientele, is expected to enhance Capillary's ability to unlock post-acquisition efficiencies in the loyalty software-as-a-service (SaaS) space.