NewsIPOAmagi Media IPO anchor book draws ₹805 crore from Goldman Sachs, Societe Generale and leading mutual fundsAmagi Media IPO anchor book draws ₹805 crore from Goldman Sachs, Societe Generale and leading mutual funds
Amagi Media Labs raised ₹805 crore from 42 anchor investors at ₹361 per share ahead of its ₹1,789 crore IPO opening January 13. India's top three mutual funds secured 40% of the allocation, with participation from Goldman Sachs, Societe Generale, and other global institutions. The company will use ₹816 crore from fresh issue proceeds for technology investments and acquisitions, marking the first deep-tech SaaS listing this year.
*this image is generated using AI for illustrative purposes only.
Amagi Media Labs has demonstrated strong institutional confidence by raising ₹805 crore from anchor investors ahead of its ₹1,789 crore initial public offering. The company successfully allotted 2,22,95,799 equity shares to 42 anchor investors at ₹361 per share, representing the upper end of the price band.
Strong Domestic Mutual Fund Participation
The anchor allocation was led by India's three largest domestic mutual fund houses, which together secured approximately 40% of the total anchor book. The allocation includes a diverse mix of 35 resident and seven non-resident investors, spanning domestic mutual funds, global long-only funds, insurance companies, and institutional investors.
| Investor Category | Key Participants |
|---|---|
| Top Domestic MFs | SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund |
| Other Domestic MFs | Birla MF, Motilal Oswal MF, Tata MF, Franklin Templeton MF |
| Global Institutions | Goldman Sachs, Societe Generale, Susquehanna International (SIG) |
| Insurance Companies | HDFC Life Insurance, Edelweiss Tokio Life, Bharti Axa |
Comprehensive Investor Base
Beyond the leading mutual funds, the anchor book features a broad roster of well-known investors including Baroda BNP Paribas Mutual Fund, Amundi, PGIM Mutual Fund, Bandhan Mutual Fund, and 360One. International participation came from institutions such as Isometry Capital and New Vernon Capital, while Helios Capital, including its mutual fund arm, and Creaegis were also among the anchor investors.
IPO Timeline and Structure
The public issue opens on January 13 and will close on January 16. The bidding period has been extended to four days due to local municipal corporation elections in Maharashtra, which led to a trading and settlement holiday on January 15.
| IPO Details | Specifications |
|---|---|
| Total Issue Size | ₹1,789 crore |
| Fresh Issue Proceeds | ₹816 crore |
| Price per Share | ₹361 (upper end of price band) |
| Opening Date | January 13 |
| Closing Date | January 16 |
Fund Utilization and Market Significance
The IPO comprises a fresh issue and an offer for sale, with fresh issue proceeds of ₹816 crore earmarked for investments in technology and cloud infrastructure, funding inorganic growth through acquisitions, and general corporate purposes. The company has positioned these investments as critical to scaling its platform and strengthening its global footprint in advertising technology.
Amagi's IPO represents the first listing from the deep-tech and SaaS segment in the private sector this year, adding significance in an otherwise cautious primary market environment. The issue is expected to serve as a barometer of institutional appetite for technology-driven business models after a muted period for new-age listings. Amagi operates in the advertising technology space, focusing on data-driven solutions for media companies and advertisers, particularly in connected TV and digital advertising.
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