Amagi Media Labs has successfully completed its anchor investor round, raising ₹804 crore ahead of its upcoming initial public offering. The media technology company issued 2.20 crore equity shares at ₹361 per share to 42 institutional entities, demonstrating strong institutional confidence in the company's prospects.

Anchor Allocation Details

The anchor round witnessed significant participation from domestic institutional investors, with mutual funds leading the allocation:

IPO Structure and Timeline

Amagi Media Labs' public offering will open for subscription on January 13 and close on January 16. The comprehensive IPO structure includes:

Investors can apply for a minimum of one lot comprising 41 shares, with additional applications in multiples of this lot size. The offer-for-sale component will see existing shareholders including PI Opportunities Fund I, PI Opportunities Fund II, Norwest Venture Partners X – Mauritius, Accel India VI (Mauritius) Ltd., Trudy Holdings, and certain individual shareholders offloading their stakes.

Reservation and Timeline

The IPO follows standard reservation norms with 75% allocated for qualified institutional buyers, 15% for non-institutional investors, and 10% reserved for retail investors. The allotment process is scheduled for January 19, with share credits to demat accounts expected on January 20.

Market Listing and Management

Amagi Media Labs will commence trading on both BSE and NSE on January 21. The issue is being managed by prominent investment banks including Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital as book-running lead managers.

The strong response from anchor investors, particularly the substantial participation from domestic mutual funds, indicates robust institutional appetite for the media technology sector. The successful anchor round sets a positive tone for the upcoming public subscription phase.

Amagi Media Labs is set to launch its ₹1,789 crore initial public offering tomorrow, January 13, 2026, with strong early investor interest reflected in grey market trading. The cloud-based broadcast technology company's shares are currently commanding a premium of ₹37 over the issue price, representing approximately 10% upside before official listing.

IPO Structure and Timeline

The subscription window for Amagi Media Labs IPO will remain open from January 13 to January 16, 2026. The company has set an attractive price band for investors:

The fresh issue component of ₹816 crore will flow directly to the company's treasury, while the remaining ₹972.62 crore represents existing shareholders monetizing their holdings through the offer for sale route.

Grey Market Performance

As of January 12, 2026, the grey market premium stands at ₹37 on the upper price band of ₹361 per share. This unofficial trading activity suggests an estimated listing price of approximately ₹398 per share, indicating robust investor appetite for the technology company's shares. The grey market premium often serves as an early indicator of potential listing day performance.

Company Profile and Operations

Amagi Media Labs Ltd. operates as a specialized provider of cloud-based broadcast and connected TV technology solutions. Founded in 2008 and headquartered in Bengaluru, the company has established itself as a comprehensive solution provider for content creation, distribution, and monetization across traditional TV and streaming platforms.

The company's service portfolio encompasses cloud playout, content scheduling, ad insertion, and data analytics tools. Amagi's solutions enable broadcasters, content owners, and streaming services to launch and manage live linear channels on Free Ad-supported Streaming TV platforms, including major platforms like Pluto TV, Samsung TV Plus, and Roku Channel.

Financial Performance

Amagi Media Labs has demonstrated strong revenue growth trajectory in recent periods. The company's financial performance shows significant improvement:

The company successfully narrowed its losses in FY25 compared to the previous year and achieved profitability in the first half of FY26, posting a net profit of ₹6.47 crore.

Fund Utilization Strategy

The proceeds from the fresh issue will be strategically deployed across key growth areas:

• Technology Infrastructure: ₹550.06 crore allocated for technology and cloud infrastructure enhancement
• Inorganic Growth: Remaining funds earmarked for acquisitions and strategic investments
• Corporate Purposes: General corporate requirements and working capital needs

Issue Management

Kotak Mahindra Capital Co. Ltd. serves as the book running lead manager for the issue, while MUFG Intime India Pvt. Ltd. acts as the registrar. The shares will be listed on both BSE and NSE following the completion of the allotment process.