Amagi Media Labs, a cloud-based television technology company, is preparing to launch its initial public offering in the Indian primary market on January 13, 2026. The company has set an attractive price band of ₹343 to ₹361 per equity share, targeting to raise ₹1,789 crore through this public offering. The IPO structure includes ₹816 crore through fresh issue of shares and ₹973 crore via the offer for sale route, with listing planned on both BSE and NSE.

IPO Structure and Timeline

The public offering will remain open for subscription from January 13, 2026, to January 16, 2026. Investors can participate in lots of 41 shares each, making the minimum investment requirement between ₹14,063 and ₹14,801 depending on the final price discovery.

Market Response and Grey Market Premium

Shares of Amagi Media Labs are currently trading at a premium of ₹43 in the grey market, indicating positive investor sentiment ahead of the IPO launch. This grey market premium suggests strong demand for the company's shares among retail and institutional investors.

The tentative share allotment date is scheduled for January 17, 2026, though it may be postponed to January 19, 2026, if weekend scheduling causes delays. The company's shares are expected to list on January 21, 2026.

IPO Management Team

MUFG Intime India Private Limited has been appointed as the official registrar for the book-building issue. The IPO is being managed by a consortium of prominent investment banks including Kotak Mahindra Capital, Citigroup Global Markets, Goldman Sachs (India), IIFL Capital Services, and Avendus Capital as lead managers.

Financial Performance Overview

Amagi Media Labs has demonstrated consistent revenue growth over the past two financial years. The company's total revenue reached ₹734 crore in the September 2025 quarter, representing approximately 60% of its total income for FY25.

While the company reported losses in FY23, FY24, and FY25, there has been year-on-year improvement in profitability metrics. The company achieved a positive PAT of ₹6.47 crore in the September 2025 quarter, marking a significant turnaround from previous periods. This improvement contributed to a substantial increase in the company's net worth, which grew from approximately ₹510 crore at the end of FY25 to around ₹860 crore by the September 2025 quarter.

The primary market is preparing for a busy week ahead, with six IPOs scheduled to open for subscription between January 12 and January 16. Amagi Media Labs will lead the offerings as the sole mainboard IPO, while five SME issues will also seek investor participation during this period.

Amagi Media Labs Takes Center Stage

Amagi Media Labs will open its ₹1,789.00 crore IPO on Tuesday, January 13, and close on Friday, January 16. The cloud-based ad-tech and media technology company has established a price band of ₹343.00 to ₹361.00 per share and plans to list on both BSE and NSE.

Founded in 2008 and headquartered in Bengaluru, Amagi operates in the connected TV and FAST (Free Ad-Supported Streaming TV) segment. The company provides end-to-end solutions for content owners and broadcasters, covering cloud playout, ad insertion, monetisation and analytics. With operations across the US, Europe and Asia, Amagi serves more than 700 content brands and supports over 2,000 channel deployments globally.

SME IPO Activity Remains Strong

Five SME IPOs will complement the mainboard offering throughout the week. The schedule begins with two issues opening on Monday, January 12.

Armour Security India will be the final issue of the week, closing on January 19.

Listing Activity and Market Response

Five companies are scheduled for listing during the week, including Bharat Coking Coal, whose public offer demonstrated strong market appetite. The Bharat Coking Coal IPO achieved eight times subscription on Day 1, driven by robust interest from both institutional and non-institutional investors. The company's issue price was set at ₹23.00 per share.

Grey market indicators suggest varying levels of investor interest across the offerings. Amagi Media Labs shows a premium of approximately ₹37.00, while Bharat Coking Coal reflects a premium of around 39% over its issue price.

Investment Focus and Market Dynamics

Investor attention is expected to concentrate primarily on Amagi Media Labs due to its scale and global business model. The proceeds from the IPO will be utilized for technology investment, cloud infrastructure development, and inorganic growth opportunities. With multiple offerings across different segments, market participants are likely to evaluate business quality, valuations, and long-term growth visibility before making investment decisions.