Amagi Media Labs, a leading cloud-based broadcast and connected TV technology company, is set to launch its initial public offering on January 13, 2025. The Bengaluru-based company, founded in 2008, provides comprehensive solutions for content creation, distribution and monetisation across television and streaming platforms, serving over 700 content brands globally.

IPO Structure and Pricing Details

The mainboard IPO represents a significant fundraising exercise worth ₹1,788.62 crore. The offering structure combines both fresh capital raising and existing shareholder exit opportunities.

Investment Requirements Across Categories

The IPO caters to different investor categories with varying minimum investment requirements. Retail investors can participate with a single lot investment, while institutional investors face higher minimum subscription thresholds.

Grey Market Premium Indicates Strong Demand

The grey market premium for Amagi Media Labs IPO stands at ₹37 as of January 12, 2025, according to InvestorGain. This premium suggests an estimated listing price of approximately ₹398 per share, representing a 10.25% gain over the upper price band of ₹361. However, grey market premiums are speculative and do not represent official data.

Business Operations and Market Presence

Amagi Media Labs specialises in helping broadcasters, content owners and streaming platforms launch and manage live channels. The company's technology stack includes cloud playout, content scheduling, ad insertion and data analytics tools. It operates across multiple regions including the United States, Europe and Asia, with a focus on Free Ad-supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus and Roku Channel.

Financial Performance Overview

The company's recent financial performance shows mixed results across different periods. For the six months ended September 30, 2025, Amagi Media Labs achieved profitability, while the previous financial years showed losses.

IPO Timeline and Fund Utilisation

The IPO will remain open for subscription until January 16, 2025. Allotment finalisation is expected on January 19, followed by refund processing and share credit on January 20. The tentative listing date on BSE and NSE is set for January 21, 2025. Kotak Mahindra Capital Company Limited serves as the book-running lead manager, while MUFG Intime India Private Limited acts as the registrar.

The company plans to utilise the net proceeds for technology and cloud infrastructure investments, funding inorganic growth through potential acquisitions, and general corporate purposes.

Amagi Media Labs, a cloud-based television technology company, is preparing to launch its initial public offering (IPO) on January 13, 2026. The IPO represents one of the significant market debuts in the technology sector, with the company setting an ambitious fundraising target and demonstrating strong recent financial performance.

IPO Structure and Pricing Details

The company has established a price band ranging from ₹343 to ₹361 per equity share for the public offering. The IPO structure combines both fresh capital raising and existing shareholder exits through a well-balanced approach.

The IPO will remain open for subscription from January 13, 2026, through January 16, 2026, with shares proposed for listing on both BSE and NSE. Each application lot comprises 41 company shares, making the minimum investment approximately ₹14,023 at the lower price band.

Market Response and Grey Market Premium

Shares of Amagi Media Labs are currently available in the grey market at a premium of ₹37 per share. This Grey Market Premium (GMP) indicates positive investor sentiment ahead of the official launch, suggesting potential listing gains for successful applicants.

IPO Timeline and Key Participants

The IPO follows a structured timeline with specific dates for various processes:

*May shift to January 19, 2026, if delayed due to Saturday falling on January 17.

MUFG Intime India Private Limited serves as the official registrar for the book-building issue. The IPO is managed by a consortium of prominent investment banks including Kotak Mahindra Capital, Citigroup Global Markets, Goldman Sachs (India), IIFL Capital Services, and Avendus Capital as lead managers.

Financial Performance Overview

Amagi Media Labs has demonstrated consistent revenue growth over recent financial years. The company's total revenue reached approximately ₹734 crore by the end of the September 2025 quarter, representing about 60% of the company's total income for FY25.

While the company's Profit After Tax (PAT) remained negative in FY23, FY24, and FY25, there has been year-over-year improvement in PAT performance. The company achieved positive PAT of ₹6.47 crore in the September 2025 quarter, contributing to a substantial increase in net worth from approximately ₹510 crore at the end of FY25 to around ₹860 crore by the September 2025 quarter.

Investment Considerations

The IPO offers investors exposure to the growing cloud-based television technology sector through a company that has shown revenue growth and improving profitability metrics. The balanced structure between fresh capital and OFS provides both growth funding for the company and liquidity for existing shareholders.