Telsey sets $20 target on Reformation with Underperform rating

0 min read | Published on 25 Aug 2026, 12:55 AM |Updated on 25 Aug 2026, 12:55 AM

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Key Highlights

Telsey Advisory Group initiates coverage on Reformation (NYSE: REF)
Analyst Dana Telsey assigns an Underperform rating to the stock
Price target is set at $20 per share

*this image is generated using AI for illustrative purposes only.

Telsey Advisory Group initiated coverage on Reformation (NYSE: REF) with an Underperform rating. The firm set a price target of $20 for the shares.

Coverage Initiation

Analyst Dana Telsey established the initial coverage stance for the apparel retailer. The negative rating reflects the firm's assessment of the stock's potential performance relative to the broader market.

Metric	Value
Rating	Underperform
Price Target	$20
Analyst	Dana Telsey

The initiation provides investors with a baseline valuation framework from the advisory group.

What specific operational or financial metrics did Telsey Advisory Group cite as primary drivers for the Underperform rating?

How does Reformation's current valuation compare to its direct competitors in the sustainable apparel sector given this new price target?

What potential catalysts could cause Telsey Advisory Group to upgrade their rating from Underperform in the next 12 months?

BTIG initiates coverage on Reformation with Buy rating and $20 target

0 min read | Published on 24 Aug 2026, 04:06 PM |Updated on 24 Aug 2026, 04:06 PM

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Ritika DScanX News Team

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Key Highlights

BTIG analyst Janine Stichter initiates coverage on Reformation (NYSE: REF)
Assigned a Buy rating with a price target of $20
This is the first coverage note from BTIG on the company

*this image is generated using AI for illustrative purposes only.

BTIG analyst Janine Stichter initiates coverage on Reformation (NYSE: REF) with a Buy rating. The firm set a price target of $20 for the shares.

This marks the first time BTIG has covered the US-based sustainable fashion retailer. The initiation reflects the broker’s view on the company’s valuation and growth prospects.

Analyst View

The Buy rating suggests Stichter sees upside potential from current trading levels to the $20 target. No specific financial metrics or earnings estimates were disclosed in the brief note.

What the Numbers Show

The price target implies a specific valuation multiple for Reformation, though the source does not disclose the underlying revenue or profit assumptions driving this figure. Investors should monitor subsequent reports for detailed financial projections.

What specific revenue or profit assumptions underpin BTIG's $20 price target for Reformation?

How might Reformation's sustainable fashion positioning impact its competitive advantage against fast-fashion rivals in the coming quarters?

Will Reformation's upcoming earnings report provide the detailed financial projections that BTIG has not yet disclosed?