Reformation Inc., the global womenswear brand, announced on June 25, 2026, that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) for a proposed initial public offering of its common stock. The company intends to list its shares on the New York Stock Exchange (NYSE) under the ticker symbol "REF." The number of shares to be offered and the price range have not yet been determined, and the offering remains subject to market conditions.

J.P. Morgan and Morgan Stanley will serve as joint lead bookrunning managers for the proposed offering. Citigroup and RBC Capital Markets will act as joint bookrunning managers, while Guggenheim Securities, Baird, William Blair, and BTIG will serve as additional bookrunning managers. Telsey Advisory Group will act as co-manager.

The registration statement has been filed with the SEC but has not yet become effective. The securities may not be sold, nor may offers to buy be accepted, until the registration statement becomes effective. This announcement does not constitute an offer to sell or the solicitation of an offer to buy any securities.

Reformation describes itself as the largest sustainable womenswear brand globally. The company operates 70 retail stores across the US, UK, Canada, and France, and serves customers in over 150 countries through its e-commerce platform. Its business model focuses on responsive supply chains and on-trend products for more than one million active customers.

Proposed IPO Details