Amazon may hit $1 trillion revenue by 2028, says analyst
Futurum Equities analyst Shay Boloor forecasts Amazon could reach $1 trillion in annual revenue by 2028, driven by its diversified infrastructure including commerce, cloud, and AI. The company plans $200 billion in capex for 2026, with its custom chip business hitting a $20 billion run rate. Amazon recently reported Q1 revenue of $181.52 billion, beating estimates.

*this image is generated using AI for illustrative purposes only.
Amazon.com, Inc. is on track to become the first company to generate $1 trillion in annual revenue by 2028, according to Futurum Equities Chief Market Strategist Shay Boloor. The projection relies on Amazon's diversified business model, which Boloor describes as one of the most important infrastructure companies in the world, compounding across commerce, cloud, logistics, ads, and artificial intelligence (AI) simultaneously.
Business Drivers and AI Investments
The bullish outlook underscores growing optimism regarding Amazon's expanding AI initiatives, Amazon Web Services (AWS) cloud business, advertising segment, and logistics network. These sectors are expected to drive rapid revenue growth over the next several years. In support of this expansion, Amazon plans to invest about $200 billion in capital expenditures in 2026. This spending is supported by major customer commitments, including more than $100 billion from OpenAI.
Custom Chip Performance
Amazon's custom chip business, led by Graviton and Trainium, has surpassed a $20 billion annualized revenue run rate. The segment is growing at triple-digit rates, with the company anticipating lower costs and higher margins over time.
First Quarter Performance
In April, Amazon reported financial results for the first quarter that exceeded Wall Street expectations. The company posted revenue of $181.52 billion against analyst estimates of $177.30 billion. Earnings per share were $2.78, significantly higher than the consensus forecast of $1.66 per share.
| Metric | Reported Value | Estimate |
|---|---|---|
| Revenue | $181.52 billion | $177.30 billion |
| Earnings Per Share | $2.78 | $1.66 |
Amazon shares gained 2.5% to close at $232.69 on Friday. Over the past five years, the stock has gained more than 32%.
How will the massive $200 billion capital expenditure in 2026 impact Amazon's free cash flow and shareholder returns in the short term?
Can Amazon's custom chip business maintain triple-digit growth rates as competition from NVIDIA and other semiconductor giants intensifies?
What are the risks associated with relying on major customer commitments like OpenAI's $100 billion, and how diversified is the remaining demand?






























