Amazon may hit $1 trillion revenue by 2028, says analyst

1 min read     Updated on 29 Jun 2026, 01:56 PM
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Futurum Equities analyst Shay Boloor forecasts Amazon could reach $1 trillion in annual revenue by 2028, driven by its diversified infrastructure including commerce, cloud, and AI. The company plans $200 billion in capex for 2026, with its custom chip business hitting a $20 billion run rate. Amazon recently reported Q1 revenue of $181.52 billion, beating estimates.

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Amazon.com, Inc. is on track to become the first company to generate $1 trillion in annual revenue by 2028, according to Futurum Equities Chief Market Strategist Shay Boloor. The projection relies on Amazon's diversified business model, which Boloor describes as one of the most important infrastructure companies in the world, compounding across commerce, cloud, logistics, ads, and artificial intelligence (AI) simultaneously.

Business Drivers and AI Investments

The bullish outlook underscores growing optimism regarding Amazon's expanding AI initiatives, Amazon Web Services (AWS) cloud business, advertising segment, and logistics network. These sectors are expected to drive rapid revenue growth over the next several years. In support of this expansion, Amazon plans to invest about $200 billion in capital expenditures in 2026. This spending is supported by major customer commitments, including more than $100 billion from OpenAI.

Custom Chip Performance

Amazon's custom chip business, led by Graviton and Trainium, has surpassed a $20 billion annualized revenue run rate. The segment is growing at triple-digit rates, with the company anticipating lower costs and higher margins over time.

First Quarter Performance

In April, Amazon reported financial results for the first quarter that exceeded Wall Street expectations. The company posted revenue of $181.52 billion against analyst estimates of $177.30 billion. Earnings per share were $2.78, significantly higher than the consensus forecast of $1.66 per share.

Metric Reported Value Estimate
Revenue $181.52 billion $177.30 billion
Earnings Per Share $2.78 $1.66

Amazon shares gained 2.5% to close at $232.69 on Friday. Over the past five years, the stock has gained more than 32%.

How will the massive $200 billion capital expenditure in 2026 impact Amazon's free cash flow and shareholder returns in the short term?

Can Amazon's custom chip business maintain triple-digit growth rates as competition from NVIDIA and other semiconductor giants intensifies?

What are the risks associated with relying on major customer commitments like OpenAI's $100 billion, and how diversified is the remaining demand?

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Zoox updates Robotaxi as Blue Origin targets Mars tech

1 min read     Updated on 25 Jun 2026, 12:02 PM
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Zoox, owned by Amazon.com Inc., unveiled an updated Robotaxi with improved ergonomics and a production capacity of over 100 units, having completed 500,000 rides in Las Vegas. Blue Origin introduced its Blue Ring Mars Telecommunications Orbiter, featuring advanced propulsion and imaging capabilities for future Mars missions. Meanwhile, rival SpaceX successfully tested its Starfall cargo capsule and raised $25 billion through senior notes.

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Jeff Bezos' companies are challenging Elon Musk's businesses on two fronts, as Amazon.com Inc.-owned Zoox unveiled its updated Robotaxi while Bezos-owned Blue Origin showcased new technology aimed at future Mars missions. The developments highlight the intensifying competition between the two billionaires in the autonomous vehicle and space sectors.

Zoox Unveils Updated Robotaxi

Zoox revealed the updated version of its Robotaxi, stating that the company can now produce over 100 units of the vehicle. While the hardware remains unchanged, the updates target better ergonomics and comfort for passengers. The vehicle features a new touchscreen and an improved two-way audio system. It continues to utilize a LiDAR-enabled self-driving suite and a bidirectional design with four seats offering face-to-face bench seating.

The company reported that it has completed over 500,000 rides since launching its service in Las Vegas. In comparison, Alphabet Inc.'s Waymo, which operates in over 10 cities across the U.S., provides 500,000 rides per week. Meanwhile, Tesla Inc.'s Robotaxi vision received support after the Cybercab was praised by the Texas Department of Transportation’s Executive Director.

Blue Origin Touts Mars Tech

Blue Origin, which secured key Lunar NASA contracts last month, promoted its Mars technology via a post on social media platform X. CEO Dave Limp showcased the company's Blue Ring Mars Telecommunications Orbiter (MTO), which provides propulsion and Earth communication. The orbiter is designed to simplify requirements for orbiters and landed assets on the Martian surface.

According to Limp, the orbiter offers next-generation high-resolution imagery, weather and dust storm monitoring, and ice mapping for fuel resources. Blue Origin stated that the orbiter enables standard transfer windows to Mars and timely insertion into an initial Martian orbit. The spacecraft features both electric and chemical propulsion, enhancing performance and payload capacity during interplanetary cruise.

SpaceX Achieves Milestones

Space Exploration Technologies Corp, a key rival of Blue Origin, recently achieved a milestone in its orbital payload goals. The company launched a Falcon 9 rocket from Cape Canaveral Space Force Station to test Starfall, a new disk-shaped uncrewed reentry capsule designed to return cargo from space. Additionally, SpaceX raised over $25 billion via unsecured senior notes to pay off bridge loans, following a blockbuster IPO that raised close to $86 billion.

How will Zoox scale its production to compete with Waymo's weekly ride volume?

What impact will Tesla's Cybercab support have on the autonomous vehicle market?

How will Blue Origin's Mars tech influence future NASA contracts?

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