US travel demand surges to record high in July Hostfully Index finds
U.S. travel demand reached a record high in July as the Hostfully Hosting & Travel Index jumped 14.3 points to 63.5, driven by lower gas costs and strong holiday travel forecasts. While consumer sentiment improved significantly, rising lodging and airfare prices continue to pressure affordability. The Southeast region outperformed the rest of the country, with the Midwest lagging behind.

*this image is generated using AI for illustrative purposes only.
U.S. travel demand posted its strongest one-month rebound on record in July, driven by falling gas prices and a record holiday travel forecast. The Hostfully Hosting & Travel Index, a monthly composite scoring the health of the American vacation rental and travel market, climbed to a Getaway Score of 63.5 out of 100. This represents an increase of 14.3 points from June, marking the biggest single-month jump since the index launched.
The rebound was fueled by three converging factors: gas prices fell to a national average of $3.86 per gallon, consumer sentiment rose 10.5%, and AAA forecasted a record 72.2 million Americans would travel during the July 4 week. Approximately 85% of those travelers, or about 61 million people, were expected to drive, highlighting the dominance of road trips.
"We just watched two of the heaviest weights come off in a single month," said Margot Schmorak, Co-Founder and CEO at Hostfully. "Gas eased, sentiment rebounded, and a record July 4 forecast lined up behind both. The travelers came back faster than they left."
Key Metrics for July 2026
| Metric | Value | Change/Detail |
|---|---|---|
| Getaway Score | 63.5 out of 100 | Up 14.3 points month over month |
| July 4 Travelers | 72.2 million | AAA forecast; 85% driving |
| National Gas Average | $3.86 per gallon | Down from $4.56 peak on May 21 |
| Consumer Sentiment | 49.5 | Up 10.5% off May’s record low |
| Lodging CPI | 4.2% | Year over year; hottest since 2023 |
Regional Performance and Signals
The index aggregates seven signals, including TSA throughput, Google search trends, gas prices, and lodging CPI. In July, five of these signals improved, while one held flat and one moved against the trend. Gas prices and consumer sentiment were the primary drivers of the increase.
Regionally, the Southeast led the recovery with a score of 78.0, crossing into "Partly Sunny" territory for the first time this year. The Midwest remained the lowest-scoring region at 48.0. The 30-point spread between the two regions is the largest recorded by the index. Top-performing markets included Destin, FL (82.5) and Myrtle Beach, SC (82.0).
Pricing Pressures Persist
Despite the surge in demand, affordability remains a challenge. Lodging CPI hit 4.2% year over year, with airfares climbing 26.7% and hotel prices rising 5.1%. The U.S. Travel Association’s Travel Price Index is up 9.8% year over year, marking its fourth straight month of acceleration.
Schmorak advised property managers to capitalize on the momentum. "The job in July is not to sit back and enjoy the bounce. It is to convert it," she said. "The operators who treat the next 60 days as their real summer, not a victory lap, will be the ones ending the year in a strong position."
Can the travel momentum be sustained if gas prices reverse course or consumer sentiment stagnates?
How will the 30-point performance spread between the Southeast and Midwest impact regional investment strategies?
Will rising lodging CPI and airfares eventually dampen the current surge in travel demand?

































