Rose Merc Limited has strengthened its strategic partnership with Shivaji Park Gymkhana (SPG) for the SPG Rose Merc Cricket Academy's 2025-26 season, building upon the board's earlier comprehensive business decisions approved in December. The partnership announcement, made on December 23, 2025, under Regulation 30 compliance, demonstrates the company's commitment to sports development and nurturing young cricket talent in Mumbai.

Cricket Academy Partnership Details

The academy operates under the coordination of Mr. Pravin Amre, former Indian cricketer and current President of SPG, focusing on comprehensive training for young players at the iconic Shivaji Park ground. The structured program aims to prepare players for age-group championships and promote high performers to senior teams:

Selection Trials and Age Categories

The academy has scheduled comprehensive selection trials for January 2026, following MCA guidelines for age eligibility:

Candidates must report in white cricket attire with a photocopy of birth certificate or Aadhaar card for verification.

Coaching Team and Support Staff

The academy has appointed experienced coaching personnel for the 2025-26 season:

The academy also includes assistant coaches, yoga instructors, and dietitians for holistic player development.

Previous Board Approvals and Strategic Initiatives

The cricket academy partnership builds upon Rose Merc Limited's earlier board decisions from December 12, 2025, which included multiple strategic initiatives:

Management Statements

Executive Chairman Purvesh Shelatkar emphasized the company's dedication to nurturing young talent and contributing to Mumbai's cricketing heritage. Chairman Uday Tardalkar highlighted cricket as a pathway to discipline, teamwork, and excellence, expressing confidence in the academy's structured approach and expert coaching team.

Mr. Pravin Amre noted Shivaji Park's legacy as a cradle for Indian cricket talent, stating that the partnership with Rose Merc Limited ensures world-class training opportunities for the next generation of cricketers.

Company Profile

Rose Merc Limited operates as a diversified company with activities spanning event management, spiritual radio broadcasting, sports management, B2C products, and financial consulting services. The company maintains its commitment to innovation, excellence, and community impact through strategic ventures promoting growth and holistic development.

Rose Merc Limited has announced a strategic partnership between its subsidiary Outcry Media Solutions Private Limited and The Lalit Mumbai to host Mumbai's biggest New Year's Eve celebration for 2025-2026. This collaboration marks the 8th consecutive year of the event at the same prestigious venue, demonstrating the sustained success of this large-scale entertainment initiative.

Event Scale and Venue Capacity

The celebration will accommodate over 5,000 guests across multiple curated zones at The Lalit Mumbai. The venue's comprehensive facilities make it one of the rare locations in Mumbai capable of hosting an event of this magnitude.

Pricing Structure and Offerings

The event offers a comprehensive range of options catering to different budget segments and celebration preferences. The BLING NYE experience provides various access levels to accommodate diverse guest requirements.

Company Leadership Statements

Vaishali Parkar Kumar, Executive Director and Chief Financial Officer of Rose Merc Limited, emphasized the company's commitment to creating memorable experiences. She highlighted how Outcry Media Solutions has consistently maintained quality, innovation, and guest satisfaction standards while building strong industry relationships and PR visibility through large-scale New Year events.

Saurabh Chaudhary, Director of Outcry Media Solutions Private Limited, expressed pride in hosting Mumbai's biggest New Year celebration for the 8th consecutive year. He emphasized the company's focus on high-quality production, meticulous planning, and world-class entertainment delivery, noting that this year's BLING NYE edition is set to be the most spectacular yet.

Strategic Business Impact

The partnership represents Rose Merc Limited's continued focus on supporting large-format experiential events and strengthening brand connectivity. The collaboration enhances public relations visibility through valued industry associations and demonstrates the company's strategic communication initiatives in the entertainment sector.

About the Partners

Outcry Media Solutions operates as a premier event experience agency specializing in high-scale commercial events, New Year celebrations, corporate shows, and entertainment productions. The company has established a track record of managing some of India's biggest NYE events and continues to redefine the experiential entertainment landscape.

The Lalit Mumbai serves as one of India's most iconic luxury hospitality destinations, offering world-class banqueting spaces, premium accommodation, and exceptional culinary experiences. With capacity to host 5,000+ guests across multiple zones and 350+ rooms, it represents one of the largest and most versatile venues for New Year celebrations in Mumbai.