Lemon Tree Hotels Limited , a prominent player in the Indian hospitality sector, has announced the opening of its fourth property in Himachal Pradesh, further solidifying its presence in the picturesque state. The new hotel, Keys Select by Lemon Tree Hotels, is located in the popular hill station of Kufri, adding to the company's growing portfolio of over 220 hotels across India and internationally.

Phased Opening and Amenities

The newly launched Keys Select by Lemon Tree Hotels in Kufri is set to welcome guests in two phases:

Phase I (Current)

• 32 well-appointed rooms and suites
• A multi-cuisine restaurant (Keys Café)
• Fitness center
• Open deck Jacuzzi
• Other public areas

Phase II (Upcoming)

• Additional 17 rooms
• Rejuvenating spa

Upon completion, the hotel will boast a total of 49 rooms and suites, catering to various traveler preferences. The property also features an expansive banquet space and an open deck adjacent to the banquet area, ideal for events and outdoor gatherings.

Strategic Location

Kufri, known for its scenic beauty and adventure activities, is part of the famous Golden Triangle of Himachal Pradesh, along with Chail and Shimla. The location is particularly popular among nature enthusiasts and thrill-seekers, offering activities such as trekking, skiing, and nature walks. The annual winter sports festival in February, organized by Himachal Tourism, is a major attraction for visitors.

Management and Operations

The new hotel is managed by Carnation Hotels Private Limited, a wholly-owned subsidiary and the hotel management arm of Lemon Tree Hotels Limited. This aligns with the company's strategy of expanding its presence through a mix of owned, leased, and managed properties.

Lemon Tree Hotels' Expanding Portfolio

With this new addition, Lemon Tree Hotels Limited continues to strengthen its position in the Indian hospitality market. The company now operates:

• Over 110 operational hotels
• More than 100 hotels in the pipeline (in India and internationally)

Lemon Tree Hotels offers a range of brands catering to different market segments, including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels by Lemon Tree Hotels, Keys Prima, Keys Select, and Keys Lite.

The expansion into Kufri demonstrates Lemon Tree Hotels' commitment to growth and its strategy of establishing a presence in key tourist destinations across India. As the company continues to expand its footprint, it aims to deliver differentiated yet superior service offerings with a compelling value proposition to its guests.

Lemon Tree Hotels Limited has announced the opening of a new Keys Lite hotel in Banswara, Rajasthan, marking the company's 11th property in the state. This strategic expansion strengthens the hotel chain's presence in Rajasthan through its Keys Lite brand segment.

Hotel Details

The newly launched Keys Lite by Lemon Tree Hotels, Banswara, offers the following amenities:

• 54 well-appointed rooms
• Keys Café – a multi-cuisine restaurant
• Fitness centre
• Expansive banquet spaces and conference facilities

This property is managed by Carnation Hotels Private Limited, a subsidiary and the hotel management arm of Lemon Tree Hotels Limited.

Destination Highlights

Banswara, often referred to as the "City of Hundred Islands," is a picturesque town in southern Rajasthan. The city derives its name from the numerous islands scattered across the Mahi River that flows through the region. Known for its scenic beauty, Banswara is surrounded by lush green hills and forests, offering a tranquil environment for visitors.

The town is predominantly inhabited by the Bhil community and is rich in tribal culture, famous for its vibrant festivals and traditional arts. Key attractions in Banswara include several ancient temples such as:

• Tripura Sundari Temple
• Andheswar Parshwanathji
• Madareshwar Temple

These cultural and natural attractions make Banswara an appealing destination for nature enthusiasts and culture lovers alike.

Lemon Tree Hotels' Expansion

This new opening is part of Lemon Tree Hotels' ongoing expansion strategy. The company has a significant presence across India, with a portfolio of over 220 hotels, including:

• More than 110 operational hotels
• Over 100 hotels in the pipeline, set to open in India and internationally

Lemon Tree Hotels operates across various segments, offering seven brands to cater to different guest needs:

1. Aurika Hotels & Resorts
2. Lemon Tree Premier
3. Lemon Tree Hotels
4. Red Fox Hotels by Lemon Tree Hotels
5. Keys Prima by Lemon Tree Hotels
6. Keys Select by Lemon Tree Hotels
7. Keys Lite by Lemon Tree Hotels

The company's hotels are located in key metro regions such as NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai, as well as numerous tier I, II, and III cities across India. Lemon Tree Hotels has also expanded internationally, with properties in Dubai, Bhutan, and Nepal.

This latest addition in Banswara further solidifies Lemon Tree Hotels' position as one of the largest hotel chains in India, continuing its strategy of delivering differentiated yet superior service offerings with a compelling value proposition across various market segments.