Lemon Tree Hotels Limited , one of India's largest hotel chains, has announced the launch of its sixth property in Tamil Nadu with the opening of Lemon Tree Hotel, Erode. This strategic expansion reinforces the company's growing presence in the southern state and demonstrates its commitment to tapping into emerging markets.

New Property Highlights

The newly opened Lemon Tree Hotel in Erode boasts:

• 64 well-appointed rooms
• Citrus Café, a multi-cuisine restaurant
• A conference facility for business travelers

This addition to Lemon Tree's portfolio is managed by Carnation Hotels Private Limited, a subsidiary and the hotel management arm of Lemon Tree Hotels Limited.

Strategic Location

Erode, often referred to as the "Loom City of India" and the "Turmeric Capital," is a dynamic city in western Tamil Nadu. Known for its:

• Rich cultural heritage
• Flourishing textile industry
• Agricultural prominence, especially in turmeric trade

The city's location along the banks of the River Cauvery and its seamless connectivity to major cities like Coimbatore, Salem, and Bangalore make it an attractive destination for both leisure and business travelers.

Lemon Tree's Expanding Footprint

With this latest addition, Lemon Tree Hotels continues to strengthen its presence across various segments of the hospitality industry. The company's portfolio now includes:

• Over 220 hotels in total
• More than 110 operational properties
• Another 110+ hotels in the pipeline, both in India and internationally

Lemon Tree Hotels offers a range of brands catering to different market segments, including:

1. Aurika Hotels & Resorts
2. Lemon Tree Premier
3. Lemon Tree Hotels
4. Red Fox Hotels by Lemon Tree Hotels
5. Keys Prima by Lemon Tree Hotels
6. Keys Select by Lemon Tree Hotels
7. Keys Lite by Lemon Tree Hotels

This diverse brand portfolio allows the company to meet the varied needs of guests across upscale, upper-midscale, midscale, and economy segments.

The opening of Lemon Tree Hotel, Erode, marks another milestone in the company's expansion strategy, particularly in tier II and III cities. As Lemon Tree Hotels continues to grow its presence in key markets across India and internationally, it remains focused on delivering differentiated yet superior service offerings with a compelling value proposition for its guests.

Lemon Tree Hotels Limited has announced the signing of contracts for two new hotel locations in Maharashtra, further solidifying its presence in the state. The company, known for its diverse portfolio of hotel brands, is set to manage these properties through its wholly-owned subsidiary, Carnation Hotels Private Limited.

New Properties in Navi Mumbai and Jalgaon

The expansion includes two distinct properties:

Lemon Tree Premier, Navi Mumbai

• 67 well-appointed rooms
• Features: Restaurant, banquet hall, meeting room, swimming pool, and fitness center
• Location: Approximately 24 km from Chhatrapati Shivaji Maharaj International Airport and 21 km from Panvel Railway Station

Lemon Tree Hotel, Jalgaon

• 100 well-appointed rooms
• Features: Restaurant, banquet, meeting room, swimming pool, spa, and fitness center
• Location: About 4.3 km from Jalgaon Airport and 5.4 km from Jalgaon Railway Station

Both properties are strategically located with good connectivity to major transportation hubs, catering to both business and leisure travelers.

Strengthening Presence in Maharashtra

Mr. Kapil Sharma, Executive Vice President - Finance & Chief Financial Officer of Lemon Tree Hotels, commented on the expansion, stating, "We are pleased to strengthen our presence in Maharashtra with the signing of these two new properties. These additions reinforce our growing footprint in the state, where we currently operate 14 hotels and have seven more under development. It also reflects our continued commitment to strategic expansion across key markets."

Lemon Tree Hotels' Growing Portfolio

Lemon Tree Hotels Limited has shown significant growth since its inception:

• Started with 49 rooms in May 2004
• Current portfolio of over 220 hotels
• More than 110 operational hotels
• Over 100 new properties in the pipeline

The company's expansion strategy includes a strong presence in metro regions like Delhi/NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai, as well as in over 70 Tier II, III, and IV cities across India. Lemon Tree Hotels has also ventured internationally, with properties in Dubai, Bhutan, and Nepal.

With its diverse brand portfolio catering to various market segments, including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels, Keys Prima, Keys Select, and Keys Lite, the company continues to strengthen its position in the Indian hospitality sector.

This latest expansion in Maharashtra underscores Lemon Tree Hotels' commitment to growth and its strategy to capture diverse market segments across key locations in India.