Lemon Tree Hotels Limited has announced the signing of contracts for two new hotel locations in Maharashtra, further solidifying its presence in the state. The company, known for its diverse portfolio of hotel brands, is set to manage these properties through its wholly-owned subsidiary, Carnation Hotels Private Limited.

New Properties in Navi Mumbai and Jalgaon

The expansion includes two distinct properties:

Lemon Tree Premier, Navi Mumbai

• 67 well-appointed rooms
• Features: Restaurant, banquet hall, meeting room, swimming pool, and fitness center
• Location: Approximately 24 km from Chhatrapati Shivaji Maharaj International Airport and 21 km from Panvel Railway Station

Lemon Tree Hotel, Jalgaon

• 100 well-appointed rooms
• Features: Restaurant, banquet, meeting room, swimming pool, spa, and fitness center
• Location: About 4.3 km from Jalgaon Airport and 5.4 km from Jalgaon Railway Station

Both properties are strategically located with good connectivity to major transportation hubs, catering to both business and leisure travelers.

Strengthening Presence in Maharashtra

Mr. Kapil Sharma, Executive Vice President - Finance & Chief Financial Officer of Lemon Tree Hotels, commented on the expansion, stating, "We are pleased to strengthen our presence in Maharashtra with the signing of these two new properties. These additions reinforce our growing footprint in the state, where we currently operate 14 hotels and have seven more under development. It also reflects our continued commitment to strategic expansion across key markets."

Lemon Tree Hotels' Growing Portfolio

Lemon Tree Hotels Limited has shown significant growth since its inception:

• Started with 49 rooms in May 2004
• Current portfolio of over 220 hotels
• More than 110 operational hotels
• Over 100 new properties in the pipeline

The company's expansion strategy includes a strong presence in metro regions like Delhi/NCR, Mumbai, Kolkata, Bengaluru, Hyderabad, and Chennai, as well as in over 70 Tier II, III, and IV cities across India. Lemon Tree Hotels has also ventured internationally, with properties in Dubai, Bhutan, and Nepal.

With its diverse brand portfolio catering to various market segments, including Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox Hotels, Keys Prima, Keys Select, and Keys Lite, the company continues to strengthen its position in the Indian hospitality sector.

This latest expansion in Maharashtra underscores Lemon Tree Hotels' commitment to growth and its strategy to capture diverse market segments across key locations in India.

Lemon Tree Hotels , a prominent player in the Indian hospitality sector, has announced a significant expansion of its portfolio. The company has signed a license agreement for a new Lemon Tree Premier hotel in Surat, Gujarat, marking its strategic growth in one of India's rapidly developing cities.

Key Details of the New Property

Strategic Expansion

This move underscores Lemon Tree Hotels' commitment to expanding its presence in key markets across India. Surat, known for its thriving diamond and textile industries, presents a promising opportunity for the hospitality sector.

Management Strategy

The new hotel will be operated by Carnation Hotels, leveraging their expertise in hotel management to ensure the delivery of Lemon Tree's signature hospitality experience. This operational model aligns with Lemon Tree's asset-light expansion strategy, allowing for rapid growth while maintaining quality control.

Implications for Lemon Tree Hotels

This expansion is expected to strengthen Lemon Tree Hotels' position in the mid to upscale segment of the hospitality market. By choosing Surat, a city with significant business and industrial activity, the company is poised to cater to both business and leisure travelers.

The addition of this 108-room property to Lemon Tree's portfolio demonstrates the company's confidence in the recovery and growth of the Indian hospitality sector post-pandemic. It also reflects the company's strategy to establish a strong presence in emerging business hubs across the country.

As Lemon Tree Hotels continues to expand its footprint, investors and industry observers will be keen to see how this new property contributes to the company's overall performance and market position in the coming quarters.