Lehar Footwears , a prominent player in the Indian footwear industry, is set to make a significant stride in the sports shoe market with the launch of its new brand, 'Rannr'. The company announced this strategic move as part of its ongoing efforts to diversify and expand its product portfolio.

Launch Details

According to a regulatory filing by Lehar Footwears, the official launch of the 'Rannr' brand is scheduled for September 6, 2025. This new line of sports shoes is designed to cater to both domestic and international markets, signaling the company's ambition to strengthen its position in the competitive sportswear sector.

Strategic Expansion

The introduction of 'Rannr' represents a calculated step by Lehar Footwears to tap into the growing sports and athleisure market. By expanding into the sports shoe category, the company aims to meet the evolving needs of consumers and capitalize on the increasing demand for athletic footwear.

Market Impact

Ritika Poddar, Company Secretary & Compliance Officer of Lehar Footwears, stated in the filing that the product launch is "part of the Company's continuous efforts to diversify, innovate and expand its product portfolio to meet evolving customer needs and strengthen its market position." This move is expected to enhance Lehar Footwears' competitiveness in the footwear industry.

Looking Ahead

As Lehar Footwears prepares to unveil 'Rannr', industry observers will be keen to see how this new brand performs in the market. The success of 'Rannr' could potentially open up new growth avenues for the company and contribute to its overall market share in the footwear sector.

Investors and stakeholders will likely watch closely to assess the impact of this product launch on Lehar Footwears' financial performance and market positioning in the coming quarters.

Lehar Footwears Limited, a leading regional mass-footwear manufacturer, has announced a significant additional order worth ₹74.90 crore (excluding GST) from the National Small Industries Corporation Ltd. This order, secured under the PM Vishwakarma Scheme, reinforces Lehar's position as a key implementation partner for government initiatives.

Order Details

The company has been tasked with supplying 50,000 toolkits to artisans and craftspeople registered under the PM Vishwakarma Scheme. This additional order demonstrates the company's strong execution capabilities and the government's continued trust in its services. The order is to be executed by July 2026.

Company's Perspective

Mr. Raj Kumar Agarwal, Chairman & Whole Time Director of Lehar Footwears Limited, highlighted the company's role in supporting the government initiative for skill development and self-reliance. He expressed enthusiasm about the order, stating, "We are glad to contribute to the Government of India's PM Vishwakarma Scheme, which empowers traditional artisans and craftspeople. This additional order reflects the trust placed in Lehar's execution capabilities and strengthens our commitment to supporting skill development and self-reliance at the grassroots level."

Financial Impact

The ₹74.90 crore order is significant for Lehar Footwear, considering the company's reported market capitalization of ₹500.00 crore. This order represents approximately 14.98% of the company's market cap, potentially indicating a substantial impact on its financial performance.

Recent Developments

This order represents a repeat business for the company, which began this business segment in August 2024. In addition to this major order, Lehar Footwear recently received license approval from the Bureau of Indian Standards (BIS) for its PU Footwear products under IS 6721:2023. This approval could potentially enhance the company's product offerings and market position.

About Lehar Footwear

Lehar Footwears Ltd. has been operating since 1995, manufacturing high-quality and stylish non-leather footwear. The company sells its products under the 'Lehar' brand through various channels, including:

• Trade distribution
• Retail multi-brand outlets
• Export markets
• Government schemes
• E-commerce marketplaces

Lehar operates five manufacturing facilities located in Jaipur, Kaladera (Chomu), and Kundli (Haryana).

As Lehar Footwear continues to secure significant orders and expand its product certifications, investors and market watchers will likely keep a close eye on the company's performance and growth trajectory in the coming quarters.