Radico Khaitan designates Sudhir Upadhyay and Kunal Madan as Senior Management Personnel
Radico Khaitan Limited has designated Sudhir Upadhyay (Chief Sales Officer) and Kunal Madan (Chief Marketing Officer) as Senior Management Personnel effective July 28, 2026. The Board approved the move based on the Nomination Committee's recommendation to ensure regulatory compliance under SEBI Listing Regulations.

*this image is generated using AI for illustrative purposes only.
Radico Khaitan Limited designated Sudhir Upadhyay and Kunal Madan as Senior Management Personnel (SMP) on July 28, 2026, to strengthen its leadership structure in compliance with regulatory requirements. The Board of Directors approved the designations during a meeting held on the same date, acting on the recommendation of the Nomination, Remuneration and Compensation Committee. This structural update ensures that key commercial functions—sales and marketing—are represented at the highest governance level required by the Securities and Exchange Board of India (SEBI). The company disclosed the appointments under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.
The designation applies to Sudhir Upadhyay, who serves as the Chief Sales Officer, and Kunal Madan, the Chief Marketing Officer. Both executives are internally developed leaders who have been associated with Radico Khaitan for more than a decade. Their elevation to SMP status formalizes their roles in the company’s strategic decision-making framework without altering their existing functional responsibilities or reporting lines. The appointment dates for both individuals are recorded as July 28, 2026.
Executive Profiles
Sudhir Upadhyay brings over 25 years of industry experience to his role as Chief Sales Officer. He has played a key role in strengthening the company’s sales capabilities and driving its growth journey. As an internal hire, his long tenure reflects deep institutional knowledge of Radico Khaitan’s distribution networks and market dynamics.
Kunal Madan, serving as Chief Marketing Officer, possesses over 20 years of extensive experience across global sales and marketing. He has contributed significantly to the company’s brand-building and premiumisation initiatives. His expertise supports Radico Khaitan’s strategy to enhance brand equity in competitive segments.
| Particulars | Sudhir Upadhyay | Kunal Madan |
|---|---|---|
| Designation | Chief Sales Officer | Chief Marketing Officer |
| New Status | Senior Management Personnel | Senior Management Personnel |
| Date of Appointment | July 28, 2026 | July 28, 2026 |
| Industry Experience | Over 25 years | Over 20 years |
| Tenure with Company | More than a decade | More than a decade |
Regulatory Compliance
The intimation was issued pursuant to SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. Dinesh Kumar Gupta, Senior Vice President-Legal & Company Secretary, signed the disclosure. The company disseminated the intimation on its investor relations website and submitted it to both BSE Limited and the National Stock Exchange of India Limited. No relationships between directors and the designated personnel were disclosed, as per the annexure details.
Historical Stock Returns for Radico Khaitan
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.03% | +3.56% | +13.60% | +72.25% | +66.36% | +430.83% |
How might the formal inclusion of sales and marketing leadership in the SMP structure influence Radico Khaitan's strategic agility in response to shifting consumer preferences?
Given the emphasis on premiumisation, what specific brand equity initiatives is Kunal Madan expected to prioritize in the upcoming fiscal year?
Will this governance restructuring signal a broader shift towards empowering internal talent for other key executive roles within Radico Khaitan?


































