Dabur India Invests Rs 60 Crore in Luxury Skincare Brand RAS Beauty
Dabur India has made its first investment through Dabur Ventures, acquiring a minority stake in luxury skincare brand RAS Beauty for Rs 60 crore. The Raipur-based digital-first company, founded by three women entrepreneurs, operates in the premium skincare segment with strong financial performance including 75% CAGR over three years and approximately Rs 100 crore annual run rate.

*this image is generated using AI for illustrative purposes only.
Dabur India Limited announced its strategic investment of Rs 60 crore to acquire a minority stake in RAS Beauty Private Limited, marking the first investment from its newly launched Dabur Ventures initiative.
Investment Details
The investment represents Dabur's entry into the luxury skincare segment through its venture capital platform. Dabur Ventures was launched with a capital allocation of Rs 500 crore, specifically designed to back progressive ventures in Personal Care, Health Care, Wellness Foods, Beverages, and Ayurveda.
| Investment Parameter: | Details |
|---|---|
| Investment Amount: | Rs 60 crore |
| Stake Type: | Minority stake |
| Investment Platform: | Dabur Ventures |
| Target Company: | RAS Beauty Private Limited |
About RAS Beauty
RAS Beauty Private Limited is a Raipur-based digital-first luxury skincare brand founded by three women entrepreneurs - Shubhika Jain, her sister Suramya Jain, and their mother Sangeeta Jain. The company operates as a "Farm-to-Face" luxury skincare brand with a strong presence in the natural beauty segment.
The brand's product portfolio includes:
- Face elixirs infused with essential oils
- Serums with nature-derived actives
- Moisturisers with natural ingredients
| Performance Metric: | Details |
|---|---|
| 3-Year CAGR: | Around 75% |
| Annual Run Rate (ARR): | Approximately Rs 100 crore |
| Business Model: | Digital-first D2C |
| Manufacturing: | In-house R&D and manufacturing |
| Market Position: | High gross margin |
Strategic Rationale
Abhinav Dhali, Executive Director – Group Head Corporate Strategy at Dabur India Ltd, emphasized the strategic fit: "We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury."
The investment aligns with Dabur's belief that the premium beauty segment will witness strong growth in the coming decade, positioning RAS Beauty to capture emerging opportunities in this space.
Future Plans
Shubhika Jain, co-founder and CEO of RAS Beauty Private Limited, outlined the company's growth strategy: "This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally."
The partnership leverages Dabur's 141-year legacy in building purpose-led, trusted consumer brands while maintaining RAS Beauty's core values of combining nature, science, and consumer trust at scale.
Historical Stock Returns for Dabur India
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.12% | -6.24% | -14.14% | -19.56% | -13.07% | -17.93% |


































