Unicommerce eSolutions Limited reported a 31% year-on-year (YoY) increase in e-commerce order volumes during the first week of the festive season. This growth was accompanied by a 17% YoY rise in Gross Merchandise Value (GMV), indicating higher overall consumer spending despite a decline in average order value.

The data, derived from over 33 million order items processed by the company's Uniware platform, covers the period from September 22 to 28, 2025, and October 7 to 13, 2026. The analysis highlights a shift in consumer behavior towards faster delivery options and increased participation from smaller cities.

Channel performance and category trends

Quick commerce platforms emerged as the fastest-growing channel, recording an 85% increase in order volumes. Online marketplaces and brand websites also saw healthy growth, with volumes rising 26% and 27% respectively. The disparity between the high volume growth and moderate GMV growth suggests consumers are prioritizing frequency and speed over basket size.

FMCG products led category-wise growth with order volumes jumping over 190%, driven primarily by demand for healthy foods. Beauty and personal care items followed with growth exceeding 69%, fueled by elevated demand for makeup. Home decor witnessed steady expansion of over 22%, with kitchenware leading the segment.

Geographic distribution and technology adoption

Tier 3 towns accounted for 42% of total e-commerce orders during the period, while Tier 2 and Tier 3 cities combined contributed to nearly two-thirds of the total volume. This geographic spread indicates deepening penetration of digital retail into non-metro regions.

Technology played a pivotal role in conversion and logistics. Data from Convertway, Unicommerce’s marketing automation arm, revealed that 1.5 lakh AI-led automated calls assisted brands in engaging undecided buyers through personalized text, WhatsApp, and voice reminders. Simultaneously, Shipway, the company’s logistics platform, helped brands achieve a 30% improvement in delivery times compared to the previous year, aided by its AI-powered engine, ShipSense.

What the Numbers Show

The divergence between order volume growth (31%) and GMV growth (17%) points to a 10% YoY decline in Average Order Value (AoV). This pattern suggests that while more customers are purchasing and buying more frequently, particularly in quick commerce and FMCG segments, they are doing so with smaller individual baskets. The dominance of Tier 3 towns and the surge in low-ticket categories like FMCG likely contributed to this dilution in AoV, even as overall transaction count expanded significantly.

Unicommerce eSolutions Limited shareholders passed six of seven resolutions at the 15th Annual General Meeting (AGM) held on September 30, 2026, with the proposal for a 1% profit sharing commission for Non-Executive Directors failing to secure the requisite majority.

The AGM was conducted through video conferencing in compliance with Ministry of Corporate Affairs and Securities and Exchange Board of India guidelines. The record date for the meeting was September 23, 2026, with a total of 97,124 shareholders on record. Of these, 5 promoter and promoter group members and 37 public shareholders attended via video conferencing. The session commenced at 10:30 am and concluded at 11:35 am. Remote e-voting ran from September 27, 2026 at 9:00 am to September 29, 2026 at 5:00 pm, with National Securities Depository Limited (NSDL) facilitating the e-voting platform.

Voting results by resolution

Shareholders voted on seven agenda items. The scrutinizer's consolidated report, issued by Vaibhav Dandawate, Partner at M/s. Makarand M. Joshi & Co., Practicing Company Secretaries, confirmed the outcome of each resolution. The total shares outstanding stood at 11,23,79,173.

Resolution on Non-Executive Director commission fails

Resolution No. 5, which sought approval for payment of up to 1% profit sharing commission to Non-Executive Directors effective April 1, 2026, did not pass. Public institutional shareholders voted 64.2838% against the proposal, while public non-institutional shareholders voted 66.2714% against. The promoter and promoter group voted entirely in favour. Overall, 1,74,82,565 votes were cast against the resolution, representing 26.1268% of votes polled, insufficient for the special resolution threshold.

ESOP and AI amendments approved

Shareholders approved changes to the Unicommerce eSolutions Limited Employee Stock Option Scheme 2019, with 96.9884% of votes polled in favour. Public institutional shareholders voted 99.6420% against this resolution, while the promoter group and public non-institutional shareholders voted overwhelmingly in favour. The amendment to the Memorandum of Association to incorporate Artificial Intelligence related objects passed with 99.9992% of votes in favour.

Strategic focus and governance

During the meeting, Kunal Bahl, Promoter and Nominee Director, highlighted how artificial intelligence is transforming commerce and enterprise software. Rohit Bansal, Co-promoter and Nominee Director, noted that the company is positioned at the core of commerce operations, serving over 8,000 businesses across marketing, operations, and logistics automation platforms. Kapil Makhija, Managing Director and CEO, provided an overview of the company's operational and financial performance for the fiscal year ended March 31, 2026.

The meeting was chaired by Kasaragod Ullas Kamath, Chairman and Non-Executive Independent Director. Key managerial personnel present included Kunal Bahl, Rohit Kumar Bansal, Kapil Makhija, Sairee Chahal, Bharat Venishetti, Anurag Mittal (CFO), and Prankur Chaturvedi (General Counsel). M/s Price Waterhouse Chartered Accountants LLP were present as incoming statutory auditors. The voting results were submitted to stock exchanges on October 1, 2026 in compliance with Regulation 44(3) of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.