UFO Moviez India Ltd ad revenue surges 33%, net debtors fall
UFO Moviez India Limited reported a 33% surge in Q1FY27 advertisement revenue to ₹373 crore, driven by tactical spending around Dhurandhar: The Revenge. While consolidated PAT declined 14% to ₹56 crore due to rising operating expenses, management highlighted improved working capital with consolidated net debtors falling to ₹148.1 crore. International product sales dipped by ₹7 crore due to geopolitical delays, but orders remain pending execution.

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UFO Moviez India Limited reported a 33% year-on-year surge in consolidated advertisement revenue to ₹373 crore for the quarter ended June 30, 2026 (Q1FY27), driven by robust advertiser participation following the success of Dhurandhar: The Revenge. Despite this top-line growth in its high-margin advertising segment, consolidated net profit after tax (PAT) declined 14% to ₹56 crore from ₹65 crore in Q1FY26. Management highlighted that consolidated net debtors improved to ₹148.1 crore from ₹152.4 crore in the previous quarter, signaling better working capital efficiency despite heavy ad sales toward the end of the prior fiscal year.
The Board of Directors approved the unaudited standalone and consolidated financial results at a meeting held on July 28, 2026. The figures were reviewed by the Audit Committee and subjected to a limited review by M/s. B S R & Co. LLP, the Statutory Auditors of the Company, pursuant to Regulation 33 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The earnings call transcript was filed with stock exchanges on August 4, 2026, pursuant to Regulation 30.
Financial Performance Highlights
Consolidated revenue from operations grew by 4% to ₹1,107 crore in Q1FY27 versus ₹1,066 crore in Q1FY26. Total revenue, including other income, rose 3% to ₹1,118 crore. EBITDA remained relatively flat at ₹189 crore against ₹193 crore in the previous year’s corresponding quarter. Profit Before Tax (PBT) stood at ₹80 crore, down from ₹89 crore.
| Particulars | Consolidated Q1FY27 (₹ Cr) | Consolidated Q1FY26 (₹ Cr) | YoY Change |
|---|---|---|---|
| Revenue from Operations | 1,107 | 1,066 | 4% |
| Advertisement Revenue | 373 | 280 | 33% |
| EBITDA | 189 | 193 | -2% |
| Net Profit | 56 | 65 | -14% |
Operating direct costs saw a shift in composition, with advertisement revenue share increasing to ₹215 crore from ₹185 crore. Employee benefits expense rose to ₹223 crore from ₹211 crore. Other expenses (SG&A) increased to ₹177 crore from ₹166 crore.
Revenue Mix and Ad Drivers
The company’s revenue stream diversified further, with advertiser revenue accounting for 34% of total operating revenue in Q1FY27, up from 26% in Q1FY26. Distributor revenue grew 2% to ₹303 crore, while exhibitor revenue declined 12% to ₹431 crore.
| Category | Q1FY27 Revenue (₹ Cr) | Share (%) | Q1FY26 Revenue (₹ Cr) | Share (%) |
|---|---|---|---|---|
| Advertiser Revenue | 373 | 34% | 280 | 26% |
| Distributor Revenue | 303 | 27% | 298 | 28% |
| Exhibitor Revenue | 431 | 39% | 488 | 46% |
| Total | 1,107 | 100% | 1,066 | 100% |
In-cinema advertiser revenue surged 34% to ₹367 crore, driven by a 29% increase in corporate and hyperlocal spending to ₹285 crore and a 57% jump in government and PSU spending to ₹81 crore. However, the average advertisement sharing with exhibitors decreased to 58.68% from 67.49%, indicating improved margin retention on ad sales.
What the Numbers Show
The divergence between revenue growth and profit decline warrants attention. While consolidated revenues grew by 4%, PAT fell by 14%. This suggests that cost inflation or one-time expenses may have eroded margins despite the healthy uptick in high-margin advertising income. Rajesh Mishra, Executive Director and Group CEO, attributed the strong ad performance to the continued theatrical run of Dhurandhar: The Revenge, which supported audience engagement. Siddharth Bhardwaj, CEO of Digital Cinema Network Business, noted that tactical advertising around blockbusters like Dhurandhar drives significant short-term spikes, while annual advertisers contribute 30–40% of ad revenue consistently.
On the balance sheet, Chief Financial Officer Ashish Malushte clarified that consolidated net debtors reduced to ₹148.1 crore from ₹152.4 crore as of March 31, 2026. Indian operations’ net debtors fell to ₹89.4 crore from ₹93.5 crore. This improvement occurred despite a realization period of 120–150 days for ad sales generated in late Q4FY26. Additionally, international product sales declined by approximately ₹7 crore due to war-related import delays into Dubai, though these orders remain in hand for execution in Q2 or Q3FY27. The company maintains a prudent provisioning policy, fully providing for receivables older than one year.
Historical Stock Returns for UFO Moviez
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.22% | -2.16% | -3.33% | -8.71% | -14.59% | -24.32% |
How will the decline in exhibitor revenue and the reduced ad-sharing percentage impact long-term relationships with cinema chains?
What specific cost drivers caused the 14% drop in net profit despite a 33% surge in high-margin advertising revenue?
Will the delayed international product sales to Dubai due to war-related issues result in significant revenue recognition in Q2 or Q3 FY27?


































