Shoppers Stop expands network to 117 stores with new Ahmedabad, Jabalpur outlets
- Total department store count reached 117 as of August 31, 2026
- New stores opened in Sindhu Bhavan, Ahmedabad, and Mall 11, Jabalpur
- Launched Swiss watch brands Aerowatch and Milus, plus Rare'z footwear
- Introduced 3-tier co-branded credit card with RBL Bank
- Achieved Guinness World Record for longest line of 1,016 lipsticks
*this image is generated using AI for illustrative purposes only.
Shoppers Stop Limited expanded its retail footprint to 117 department stores as of August 31, 2026. The retailer opened new locations in Sindhu Bhavan, Ahmedabad, and Mall 11, Jabalpur, strengthening its presence in premium and high-potential markets.
The company also enhanced its product portfolio by launching new brands across watches, footwear, and apparel. These additions aim to elevate the customer experience and diversify the merchandise mix available in its stores.
Retail expansion and store count
The opening of two new stores marks a continued push into key Indian cities. The Ahmedabad location targets a fast-growing retail corridor, while the Jabalpur outlet focuses on Central India's emerging consumer base. This brings the total number of operating department stores to 117 as of the end of August 2026.
Strategic collaborations and brand launches
Shoppers Stop introduced several new partnerships and brand lines during the July-August 2026 period. The initiatives include exclusive collaborations and the introduction of international labels to its shelves.
| Category | Initiative/Brand | Details |
|---|---|---|
| Watches | Aerowatch, Milus | Introduction of Swiss watch brands |
| Footwear | Rare'z | New footwear brand from The House of Rare |
| Apparel | Guess Jeans, Guess Lingerie | Launch of specific Guess sub-brands |
| Collaboration | STOP × Peter England | Exclusive menswear line in 53 stores |
| Finance | Shoppers Stop × RBL | 3-tier co-branded credit card launch |
Marketing milestones and member engagement
The retailer achieved a Guinness World Records™ title for the longest line of lipsticks, featuring 1,016 lipsticks. This event was part of the Lip Land Beauty Experience campaign. Additionally, the First Citizen Club Fest offered members rewards including international trips and luxury stays, while the Gifts of Love campaign was activated for Raksha Bandhan.
Historical Stock Returns for Shoppers Stop
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +10.00% | +2.48% | +4.13% | +43.94% | -22.84% | +73.20% |
How will the introduction of premium Swiss watch brands like Aerowatch and Milus impact Shoppers Stop's average transaction value and gross margins in the upcoming quarters?
What is the expected contribution of the new RBL Bank co-branded credit card to customer retention rates and repeat purchase frequency among the First Citizen Club members?
How does the expansion into Tier-2 cities like Jabalpur align with the company's long-term strategy for capturing market share in India's emerging consumer hubs versus saturated metro markets?
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