Shoppers Stop, RBL Bank launch three-tier co-branded credit cards
- Shoppers Stop and RBL Bank launch Gold, Platinum, and Black co-branded credit cards
- Portfolio targets 50 million+ annual customers and 13.5 million First Citizen Club members
- Reward points valued up to ₹1 on Black card, ₹0.50 on Platinum, and ₹0.25 on Gold
- Instant issuance allows benefits access from the first transaction at Shoppers Stop

*this image is generated using AI for illustrative purposes only.
Shoppers Stop and RBL Bank have launched a three-tier co-branded credit card portfolio to enhance customer engagement within the retailer’s fashion and beauty ecosystem.
The partnership leverages Shoppers Stop’s base of 50 million+ annual customers and 13.5 million First Citizen Club members to offer differentiated rewards. The new cards enable instant issuance and allow benefits to be availed from the first transaction.
Product Structure
The portfolio comprises Gold, Platinum, and Black variants, each offering tiered membership benefits and reward point valuations.
| Card Variant | Membership Value | Welcome Benefit | Reward Point Value |
|---|---|---|---|
| Gold | ₹750 | ₹1,000 gift | ₹0.25 per point |
| Platinum | ₹1,500 | ₹2,000 voucher + gift | ₹0.50 per point |
| Black | ₹4,500 | ₹3,000 voucher + gift | ₹1.00 per point |
Customers earn 10 extra reward points for every ₹200 spent at Shoppers Stop on Gold and Platinum cards, while Black cardholders earn 15 extra points per ₹200. Outside the Shoppers Stop universe, all variants earn 4 reward points per ₹200 on eligible transactions.
Strategic Context
Kavindra Mishra, MD & CEO of Shoppers Stop, stated the partnership combines the retailer’s understanding of Indian shoppers with RBL Bank’s payment expertise. Bikram Singh Yadav, Head of Credit Cards at RBL Bank, described the offering as a style companion designed to add exclusivity to the fashion experience.
Visa serves as the network partner for the launch. The initiative aims to deepen loyalty among the retailer’s existing customer base through accelerated rewards and curated experiences.
Historical Stock Returns for Shoppers Stop
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.33% | -1.54% | +7.39% | +25.33% | -21.71% | +78.97% |
How might the tiered reward structure influence customer migration from Gold/Platinum to the Black variant, and what is the projected impact on RBL Bank's average revenue per user?
Given the high acquisition incentives, what is Shoppers Stop's strategy to mitigate potential credit risk or churn among new cardholders after the initial welcome benefits are exhausted?
Will this partnership encourage Shoppers Stop to expand its co-branded financial products beyond credit cards, such as offering store-specific BNPL options or savings accounts?


































