Rubrik plans to invest more than £375 million ($500 million) in the UK over the next five years and has named London as its EMEA headquarters. The investment reinforces the UK’s role as one of Rubrik’s fastest-growing and most strategically important markets. It will support continued expansion across EMEA, including further hiring across sales, marketing, and customer support.

The company’s UK business delivered a record first quarter, marked by strong customer growth in significant enterprise and public-sector organisations. New customers adopting Rubrik’s cyber resilience platform include Fortegra Financial Corporation, Harbour Energy, Manchester City Council, and the Scottish Government. Rubrik now serves 2,000 customers across EMEA, nearly half of whom use three or more Rubrik products.

Strategic Expansion and Operations

Establishing London as the company’s EMEA headquarters will help Rubrik scale its regional operations and access the UK’s deep technology talent pool. The new UK office will provide a collaborative workspace with building-wide amenities, including an indoor park, cafe, wellness studio, and rooftop bar. The space also includes plans for an Executive Briefing Centre to support engagements with customers and partners.

Leadership Commentary

Bipul Sinha, CEO, Chairman and Co-Founder of Rubrik, emphasized the strategic importance of the region. "The UK is one of the world’s leading technology markets, and has become increasingly important to Rubrik’s long-term growth," said Sinha. "As organisations accelerate AI adoption, cyber resilience is now an urgent business imperative. This investment strengthens our UK ecosystem, helping EMEA customers address the critical need for European data sovereignty, quickly recover from cyberattacks, and safely scale AI."

Kanishka Narayan, Minister for AI and Online Safety, commented on the development. "Rubrik's decision to make London its European headquarters is a vote of confidence in Britain's talent and this country as a place to invest, hire and grow," said Narayan. "It will create high-skilled jobs and deepen our strengths in the fast-growing fields of cyber and AI."

Recent Developments

On July 8, 2026, Rubrik announced the availability of Rubrik Security Cloud on the AWS European Sovereign Cloud. This move provides the European Union (EU) public sector and highly regulated private organisations with a cloud-native path for sovereign cyber resilience.

Rubrik, the Security and AI Operations Company, today announced the availability of Rubrik Security Cloud on the AWS European Sovereign Cloud. This launch provides the European Union (EU) public sector and highly regulated private organisations with a cloud-native path for sovereign cyber resilience. Organisations in sectors such as banking, utilities, healthcare, and government can now leverage the full power of AWS while meeting stringent data residency requirements within the EU.

The AWS European Sovereign Cloud is a fully featured, independently operated sovereign cloud backed by strong technical controls and sovereign assurances. The availability of Rubrik Security Cloud on this platform allows European enterprises to protect their workloads while aligning with strict compliance frameworks. These include the German Federal Office for Information Security (BSI) Cloud Computing Compliance Criteria Catalogue (C5), the Digital Operational Resilience Act (DORA), and the NIS2 Directive.

Key Capabilities

Rubrik Security Cloud on the AWS European Sovereign Cloud offers several core features designed to ensure data security and operational continuity:

Strategic Expansion

"The AWS European Sovereign Cloud marks a significant step forward for European organisations, and Rubrik is proud to make sovereign cyber resilience available through it," said Mike Tornincasa, Chief Business Officer at Rubrik. He added that the company is expanding its trusted sovereign portfolio to deliver immutable protection and recovery certainty to cloud-first teams moving regulated workloads to the cloud.

Recent Innovations

Today's announcement builds on advanced capabilities introduced at Rubrik Forward 2026. These innovations include Autonomous Business Recovery for automating multi-cloud application reconstruction, Rubrik AI which is an agentic AI system built for cyber recovery, and Identity Resilience Solutions for safeguarding user authentication during identity provider outages.