Rose Merc signs principal sponsorship with Aakash Tigers for T20 Mumbai League

1 min read     Updated on 25 May 2026, 09:01 PM
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Reviewed by
Suketu GScanX News Team
AI Summary

Rose Merc Limited has secured a three-year Team Principal Sponsorship with Aakash Tigers Mumbai Western Suburbs for the T20 Mumbai League 2026-2028. The deal, executed with World Star Sporting Pvt. Ltd., covers Men's and Women's teams and includes visibility across jerseys, stadium branding, and digital platforms. The tournament runs from June 1 to June 13, 2026, at Wankhede Stadium.

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Rose Merc Limited has entered into a Team Principal Sponsorship with Aakash Tigers Mumbai Western Suburbs for the T20 Mumbai League seasons 2026, 2027, and 2028. The partnership covers both the Men's and Women's teams participating in the tournament organized under the Mumbai Cricket Association (MCA). This strategic move aims to enhance the company's brand visibility and engagement in the sports ecosystem.

The agreement has been executed with World Star Sporting Pvt. Ltd., the owners of the Aakash Tigers Mumbai Western Suburbs franchise. The upcoming edition of the tournament is scheduled to be held from June 1 to June 13, 2026, at the Wankhede Stadium in Mumbai. The event is expected to feature multiple franchise matches across both formats.

The tournament will receive significant visibility through live telecast on the Star Sports network and digital streaming on JioHotstar. Under the partnership, Rose Merc Limited will receive principal sponsorship visibility across team jerseys, stadium branding, digital campaigns, and broadcast integrations.

Partnership Details

The association reflects Rose Merc Limited's continued commitment to sports-led brand engagement and youth development. The company intends to leverage this platform to connect with audiences through community engagement initiatives and franchise-led activations.

Aspect Details
Partner Aakash Tigers Mumbai Western Suburbs
Tournament T20 Mumbai League
Seasons 2026, 2027, 2028
Teams Covered Men's and Women's
Tournament Dates June 1 to June 13, 2026
Venue Wankhede Stadium, Mumbai
Broadcast Star Sports, JioHotstar

Management Commentary

Vaishali Parkar Kumar, Managing Director of Rose Merc Limited, highlighted the significance of the partnership. She stated that cricket remains a strong engagement platform with immense commercial reach. Kumar emphasized the company's commitment to sports development and expressed pride in supporting both the Men's and Women's teams.

Ram Jajodia, Founder of Aakash Tigers Mumbai Western Suburbs, welcomed Rose Merc Limited as the Team Principal Sponsor. He noted that Rose Merc's presence across sports, media, and entertainment makes them an ideal partner for building a strong sporting identity.

Historical Stock Returns for Rose Merc

1 Day5 Days1 Month6 Months1 Year5 Years
-2.92%-1.13%-5.91%+5.62%+22.24%+1,596.24%

How will this sponsorship impact Rose Merc Limited's financial performance and brand equity over the next three years?

What specific community engagement initiatives does Rose Merc Limited plan to launch as part of this partnership?

Could this deal pave the way for Rose Merc Limited to explore sponsorships in other sports leagues or regions?

Rose Merc amends agreement for Emirates Holding stake

1 min read     Updated on 21 May 2026, 03:59 PM
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Reviewed by
Ashish TScanX News Team
AI Summary

Rose Merc Limited executed the fourth amendment to its share subscription agreement for the acquisition of a 30.07% stake in Emirates Holding FZ LLC on May 20, 2026. The amendment revises payment terms, extends the payment period, and modifies the tranche structure for the AED 10,869,540 agreement. Emirates remains a board-controlled subsidiary with Rose Merc appointing the majority of its directors.

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Rose Merc Limited has executed the fourth amendment to its share subscription agreement regarding the acquisition of a 30.07% stake in Emirates Holding FZ LLC. The agreement was signed on May 20, 2026, to modify specific payment terms associated with the subscription amount for the acquisition.

The primary purpose of the fourth amendment is to extend the payment period and revise the number of tranches and the manner in which the subscription amount will be paid. This follows previous intimations to the stock exchange regarding the initial share subscription agreement dated December 22, 2024, and subsequent amendments.

The transaction involves a total agreement size of AED 10,869,540. The issue price for the shares has been set at AED 252,780 per share, based on the post-issue valuation of Emirates Holding FZ LLC. The payment of the subscription amount is structured in tranches, subject to the terms outlined in the original agreement and its amendments.

Key Details of the Agreement

The following table outlines the significant particulars of the fourth amendment agreement:

Particulars Details
1. Parties Involved Rose Merc Limited, Mohammed Hanif Kasim Shaikh, Emirates Holding FZ LLC
2. Nature of Agreement Fourth Amendment Agreement to the Share Subscription Agreement dated December 22, 2024
3. Date of Execution May 20, 2026
4. Purpose To amend payment terms for the acquisition of 30.07% shares in Emirates Holding FZ LLC
5. Size of Agreement AED 10,869,540
6. Issue Price AED 252,780 per share

Governance and Control

As a result of the acquisition, Rose Merc holds 30.07% of the post-issue share capital of Emirates Holding FZ LLC. The company has nominated and appointed the majority of directors on the board of Emirates, thereby making it a board-controlled subsidiary of Rose Merc.

The transaction has been confirmed as a related party transaction undertaken on an arm's length basis. Rose Merc has appointed Mr. Purvesh Shelatkar and Ms Vaishali Parkar as its nominee directors on the Board of Emirates Holding FZ LLC.

Historical Stock Returns for Rose Merc

1 Day5 Days1 Month6 Months1 Year5 Years
-2.92%-1.13%-5.91%+5.62%+22.24%+1,596.24%

Will Rose Merc Limited seek to increase its stake in Emirates Holding FZ LLC beyond the current 30.07% to gain majority ownership in the future?

How might the repeated amendments to the payment terms impact Rose Merc Limited's creditworthiness and investor confidence in its ability to fulfill acquisition commitments?

What strategic synergies or business expansions is Emirates Holding FZ LLC expected to pursue now that Rose Merc has established board-level control through its nominee directors?

More News on Rose Merc

1 Year Returns:+22.24%