Rose Merc signs principal sponsorship with Aakash Tigers for T20 Mumbai League
Rose Merc Limited has secured a three-year Team Principal Sponsorship with Aakash Tigers Mumbai Western Suburbs for the T20 Mumbai League 2026-2028. The deal, executed with World Star Sporting Pvt. Ltd., covers Men's and Women's teams and includes visibility across jerseys, stadium branding, and digital platforms. The tournament runs from June 1 to June 13, 2026, at Wankhede Stadium.

*this image is generated using AI for illustrative purposes only.
Rose Merc Limited has entered into a Team Principal Sponsorship with Aakash Tigers Mumbai Western Suburbs for the T20 Mumbai League seasons 2026, 2027, and 2028. The partnership covers both the Men's and Women's teams participating in the tournament organized under the Mumbai Cricket Association (MCA). This strategic move aims to enhance the company's brand visibility and engagement in the sports ecosystem.
The agreement has been executed with World Star Sporting Pvt. Ltd., the owners of the Aakash Tigers Mumbai Western Suburbs franchise. The upcoming edition of the tournament is scheduled to be held from June 1 to June 13, 2026, at the Wankhede Stadium in Mumbai. The event is expected to feature multiple franchise matches across both formats.
The tournament will receive significant visibility through live telecast on the Star Sports network and digital streaming on JioHotstar. Under the partnership, Rose Merc Limited will receive principal sponsorship visibility across team jerseys, stadium branding, digital campaigns, and broadcast integrations.
Partnership Details
The association reflects Rose Merc Limited's continued commitment to sports-led brand engagement and youth development. The company intends to leverage this platform to connect with audiences through community engagement initiatives and franchise-led activations.
| Aspect | Details |
|---|---|
| Partner | Aakash Tigers Mumbai Western Suburbs |
| Tournament | T20 Mumbai League |
| Seasons | 2026, 2027, 2028 |
| Teams Covered | Men's and Women's |
| Tournament Dates | June 1 to June 13, 2026 |
| Venue | Wankhede Stadium, Mumbai |
| Broadcast | Star Sports, JioHotstar |
Management Commentary
Vaishali Parkar Kumar, Managing Director of Rose Merc Limited, highlighted the significance of the partnership. She stated that cricket remains a strong engagement platform with immense commercial reach. Kumar emphasized the company's commitment to sports development and expressed pride in supporting both the Men's and Women's teams.
Ram Jajodia, Founder of Aakash Tigers Mumbai Western Suburbs, welcomed Rose Merc Limited as the Team Principal Sponsor. He noted that Rose Merc's presence across sports, media, and entertainment makes them an ideal partner for building a strong sporting identity.
Historical Stock Returns for Rose Merc
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.92% | -1.13% | -5.91% | +5.62% | +22.24% | +1,596.24% |
How will this sponsorship impact Rose Merc Limited's financial performance and brand equity over the next three years?
What specific community engagement initiatives does Rose Merc Limited plan to launch as part of this partnership?
Could this deal pave the way for Rose Merc Limited to explore sponsorships in other sports leagues or regions?


































