Rose Merc Limited Continues Sponsorship of ASEAN Kenya Falcon Cup Golf Challenge; Nairobi Leg Set for June 28, 2026
Rose Merc Limited has disclosed its continued sponsorship and strategic association with the ASEAN Kenya Falcon Cup Golf Challenge under Regulation 30 of SEBI (LODR) Regulations, 2015. Following the successful opening leg in Dubai, UAE on February 15, 2026, the next edition of the tournament is scheduled in Nairobi, Kenya on June 28, 2026. The international inter-corporate golf tournament aims to foster corporate networking, sporting excellence, and cultural engagement across Afro-Asian nations. The association aligns with Rose Merc Limited's strategic focus on expanding its sports management and event management portfolio through international collaborations.

*this image is generated using AI for illustrative purposes only.
Rose Merc Limited, a Mumbai-based diversified company listed on the BSE with interests spanning sports management, event management, media, and strategic partnerships, has announced its continued sponsorship and strategic association with the ASEAN Kenya Falcon Cup Golf Challenge. The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and was submitted to BSE Limited on May 11, 2026.
Tournament Overview and Schedule
The ASEAN Kenya Falcon Cup Golf Challenge is a premium international inter-corporate golf tournament focused on fostering corporate networking, sporting excellence, and cultural engagement across Afro-Asian nations. The key details of the tournament's progression are outlined below:
| Parameter: | Details |
|---|---|
| Opening Leg Location: | Dubai, UAE |
| Opening Leg Date: | February 15, 2026 |
| Next Leg Location: | Nairobi, Kenya |
| Next Leg Date: | June 28, 2026 |
| Tournament Focus: | International inter-corporate golf |
| Organiser: | Falcon Cup LLC-FZ |
The event is designed to bring together corporate leaders, diplomats, industry professionals, golf enthusiasts, and international participants on a global platform that combines sports, business networking, luxury experiences, fashion, and cultural exchange.
Strategic Significance for Rose Merc Limited
The association reflects Rose Merc Limited's strategic focus on expanding its sports management and event management portfolio through international collaborations and partnerships across multiple sporting disciplines. The company operates across event management, sports management, spiritual media, B2C products, and financial consulting, and is actively expanding its footprint in sports through partnerships in cricket, golf, and other disciplines.
Leadership Perspectives
Senior representatives from both organisations shared their views on the partnership:
Mr. Vijay Acharya, Founder & CEO, Falcon Cup LLC-FZ, stated:
"We are thrilled to have Rose Merc Ltd as our strategic partner and sponsor for ASEAN Kenya Falcon Cup Golf Challenge. Their support has been instrumental in expanding this platform across borders. Together, we are creating a world-class tournament that not only celebrates golf but also builds lasting connections between corporate leaders in the Afro-Asian corridor. The journey from Dubai to Nairobi marks an important milestone in our vision of global excellence."
Ms. Vaishali Parkar Kumar, Managing Director, Rose Merc Limited, commented:
"At Rose Merc Ltd., we are proud to represent India on the global stage through our association with diverse sporting platforms across the world. Sports have the unique power to connect people, cultures, and opportunities, and our support for the ASEAN Kenya Falcon Cup Golf Challenge reflects our commitment to promoting international sporting excellence and strengthening global relationships through sport."
Mr. Purvesh Shelatkar, Executive Director, Rose Merc Limited, added:
"At Rose Merc Ltd, we believe sports transcend boundaries and create powerful opportunities for growth and collaboration. Being a sponsor of ASEAN Kenya Falcon Cup Golf Challenge reflects our commitment to promoting international sporting events that bring together talent, culture, and corporate excellence. We are excited to support this journey from Dubai to Kenya and look forward to many more successful editions that strengthen Afro-Asian ties."
About Rose Merc Limited
Rose Merc Limited is a Mumbai-based diversified company listed on the BSE. The company operates across event management, sports management, spiritual media, B2C products, and financial consulting. Rose Merc Limited continues to strengthen its presence within the sports and events ecosystem through strategic partnerships and international collaborations across multiple sporting disciplines.
For more information, visit: www.rosemerc.in | www.falconcupllc.com
Historical Stock Returns for Rose Merc
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.30% | -1.97% | -3.36% | +5.56% | +31.19% | +1,695.43% |
How might Rose Merc Limited's sponsorship of the ASEAN Kenya Falcon Cup Golf Challenge translate into measurable revenue growth or new business contracts within its sports management segment?
Could the Afro-Asian corporate networking platform created by this tournament open doors for Rose Merc Limited to secure additional sponsorships or partnerships in African and Southeast Asian markets?
What future legs or expansion cities beyond Dubai and Nairobi is the Falcon Cup LLC-FZ considering, and how might that affect the scale of Rose Merc Limited's financial commitment?


































