Rose Merc Limited, a diversified BSE-listed company with interests spanning sports, media, events, fashion, and lifestyle businesses, announced on May 06, 2026, the appointment of Indian cricketer Dhruv Jurel as its Brand Ambassador. The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, and submitted to BSE Limited.

A Strategic Move in the Sports Ecosystem

The engagement marks a significant milestone in Rose Merc Limited's efforts to deepen its footprint in the world of cricket and align its brand identity with emerging sporting talent. Dhruv Jurel, widely regarded as one of India's most promising young cricketers, is recognized for his composure, determination, and match-winning mindset. The company highlighted that his rising stature and impactful performances make him a natural fit for its vision of aligning with excellence, ambition, and future-ready talent.

Key details of the announcement are as follows:

Management Commentary

Mr. Purvesh Krishna Shelatkar, Executive Director, Rose Merc Limited, commented on the development:

"Dhruv Jurel represents the fearless and focused spirit of modern Indian cricket. We are delighted to have him as our Brand Ambassador. His journey and mindset strongly resonate with our vision of growth, performance, and excellence. This engagement marks a meaningful step in strengthening our presence in the sports ecosystem."

Dhruv Jurel's Response

Dhruv Jurel also shared his perspective on the association:

"I'm glad to be associated with Rose Merc Limited as their Brand Ambassador. It's encouraging to connect with a brand that is actively contributing to the sports ecosystem and supporting athletes in their journey."

About Rose Merc Limited

Rose Merc Limited is a diversified BSE-listed company headquartered in Mumbai. The company actively supports sports development with the aim of inspiring and empowering future generations. The announcement was signed by Vaishali Parkar Kumar, Managing Director of Rose Merc Limited.

Rose Merc Limited has announced its association as a key organizer and partner in the launch of the Maharashtra Tennis Cricket Champions League (MTCCL), a premier state-level tennis cricket league. Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, the company submitted an intimation to BSE Limited on May 04, 2026, disclosing the development. The league was officially launched on May 01, 2026—Maharashtra Day—at the MCA Club, Bandra Kurla Complex (BKC), Mumbai, in the presence of cricketing icon and former India captain Sunil Gavaskar, along with distinguished dignitaries including Karsan Ghavri, Umesh Kulkarni, and Amol Muzumdar.

League Overview and Structure

MTCCL is described as Maharashtra's first-ever premier tennis cricket league, built on a franchise-based model with a professional player auction system. The inaugural 2026 season is designed to provide a platform for emerging cricket talent across Maharashtra, with a special focus on Under-23 players. The league is organised jointly by the Eknath Solkar Foundation and Rose Merc Limited, and is affiliated with the ITCF.

Key Leadership and Founders

The league is spearheaded by founders Brijesh Solkar and Bhupendra Sinha, with co-founders Bharat Lohar and Pravin Ghevari. Senior leadership from Rose Merc Limited was present at the event, including:

• Uday Tardalkar – Chairman
• Purvesh Shelatkar – Executive Director
• Avinash Sonawane – Independent Director
• Eshwari Shelatkar – Executive Director
• Harshee Haria – Media Head
• Vikas Phadnis – Advisor
• Bijal Gandhi – Creative Head
• Jasmine Shaikh – Manager, Digital Content & Marketing

The event was managed by Ultimate Event Makers under the leadership of Pallavi Nair. Popular personalities from the Marathi comedy show Maharashtrachi Hasyajatra, including Gaurav More, Prithvik Pratap, and Vanita Kharat, also added entertainment value to the occasion.

Statements from Key Stakeholders

Speaking at the launch, Brijesh Solkar stated: "MTCCL is not just a league—it is a movement to identify and elevate grassroots talent across Maharashtra. Our strong focus on Under-23 players ensures that young cricketers get the exposure, structure, and opportunity they deserve to shine on a bigger stage."

Uday Tardalkar, Chairman of Rose Merc Limited, added: "We are proud to support a platform that blends passion, professionalism, and purpose. MTCCL will redefine tennis cricket in the state while building a sustainable pathway for young athletes to grow, compete, and succeed."

Event Highlights and Announcements

The launch event also paid tribute to the legendary Eknath Solkar, and former Indian cricketers were felicitated for their contributions to the sport. During the event, the following were unveiled:

• Official team logos
• Prize pool details
• League jersey
• Captains, mentors, and the chief selection panel

Registrations for players have already commenced on the Crickbro app, with captains already finalized and the remaining players to be selected through an upcoming player auction. Matches of MTCCL are scheduled to be broadcast live on DD Sports and Waves, ensuring wide outreach and visibility across Maharashtra.

About Rose Merc Limited

Rose Merc Limited is a diversified BSE-listed company engaged in sports management, event organisation, investments, and related activities. The company actively supports cricket academies, player sponsorships, and large-scale sporting events with the objective of nurturing talent and building sustainable sports infrastructure in India.