Redington Limited and AutomationEdge have announced a strategic partnership to accelerate the adoption of enterprise automation and Agentic AI. The collaboration combines Redington 's distribution ecosystem with AutomationEdge's Agentic Process Automation platform to enable digital transformation for organizations. This partnership makes AutomationEdge's portfolio of AI Agents and automation solutions available through the Redington AI Exchange Marketplace, allowing partners and customers to discover, evaluate, and deploy enterprise-ready AI solutions.

The partnership focuses on delivering solution-led automation offerings that simplify adoption for enterprises and channel partners. By leveraging Redington's go-to-market reach and AutomationEdge's automation capabilities, the organizations aim to help businesses transition from fragmented automation initiatives to enterprise-wide orchestration. This approach is designed to drive efficiency, agility, and operational excellence.

Both companies will jointly promote pre-built automation and AI Agent solutions across key business functions. These include banking operations, insurance processes, IT and HR operations, customer service, and finance functions. The solutions encompass ready-to-deploy workflows, AI Agents, demonstration environments, and implementation frameworks to accelerate deployment and reduce complexity.

Strategic Initiatives

The collaboration includes joint go-to-market initiatives such as partner enablement programs, co-branded workshops, solution showcases, and proof-of-concept (PoC) engagements. These initiatives are intended to equip Redington partners with the knowledge and tools needed to position, sell, and implement AI-powered automation solutions for enterprise and mid-market customers.

Management Commentary

Sayantan Dev, Global Head, Software Solutions Group, Redington, stated that the next phase of AI adoption will be defined by execution. He noted that through the Redington AI Exchange Marketplace, the company is bringing together the technologies and ecosystem needed to help partners deliver real business outcomes at scale. Dev added that AutomationEdge's Agentic AI and automation capabilities strengthen Redington's ability to enable customers to accelerate AI adoption with greater speed, governance, and confidence.

Prasad Likhite, Chief Sales Officer of AutomationEdge, expressed delight in strengthening the partnership to accelerate the adoption of next-generation enterprise automation and Agentic AI solutions. He highlighted that the availability of AutomationEdge AI Agents through the Redington AI Exchange Marketplace marks a milestone in democratizing AI-led transformation. Likhite emphasized that this enables enterprises to rapidly scale intelligent automation initiatives with speed, agility, and measurable business impact while creating opportunities for partners to drive innovation and unlock new revenue streams.

The collaboration emphasizes localized support, implementation expertise, and customer success services to ensure organizations can seamlessly deploy, manage, and scale automation initiatives.

Redington has entered a five-year strategic distribution relationship with Resulticks to accelerate the adoption of AI-driven customer engagement technologies across the Middle East, India, and South East and South Asia (SESA). Announced on July 20, 2026, the partnership targets a market opportunity of more than $150 million over the five-year period, combining Redington's channel ecosystem with Resulticks' real-time engagement platform to deliver connected, data-driven customer experiences.

Partnership Structure and Strategic Focus

The collaboration aims to empower channel partners with new capabilities and revenue opportunities through joint investments in partner enablement, demand generation, and ecosystem development. It introduces a structured partner engagement model designed to help partners build expertise in AI-powered engagement technologies while unlocking performance-based incentives. The strategic focus is on supporting the expansion of Resulticks' presence in the Middle East and strengthening its reach in India and the SESA region. The partnership will be led jointly from Dubai, India, and Singapore.

The following table outlines the key details of the partnership:

Leadership Perspectives

Sayantan Dev, Global Head, Software Solutions Group, Redington, stated that the demand for intelligent, data-driven engagement platforms is growing rapidly. He emphasized that the partnership brings these capabilities into the Redington ecosystem, enabling channel partners to deliver intelligent customer experiences and expand their solution portfolios.

Redicka Subrammanian, CEO of Resulticks, highlighted that the platform allows businesses to orchestrate real-time interactions across the customer journey by unifying data, AI, and engagement. She noted that working with Redington provides the scale to deliver this vision across multiple markets through a local ecosystem.

V. S. Hariharan, Managing Director and Group CEO, Redington, described the partnership as a reflection of the company's transition from a traditional distribution model to a technology orchestrator. He stated that the collaboration unites deep market access and a powerful partner network with advanced AI-driven platforms to create meaningful impact for customers. Both companies aim to help organizations and partners unlock more intelligent, real-time customer engagement and new growth opportunities.