Ramco Cements wins six honours at Kyoorius Creative Awards
The Ramco Cements Limited's Hard Worker campaign won six honours, including the Grey Elephant Grand Prix for the Eco Plaster film, at the Kyoorius Creative Awards 2026. The awards were presented on May 23, 2026, in Mumbai. The campaign's success underscores the effectiveness of its narrative focused on hard work and water conservation.

*this image is generated using AI for illustrative purposes only.
Ramco Cements has won six honours at the Kyoorius Creative Awards 2026 for its Hard Worker campaign, including the prestigious Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented on May 23, 2026, at the Jio World Convention Centre in Mumbai. This recognition highlights the company's success in leveraging creative storytelling to connect with its audience and reinforce its brand values.
The Eco Plaster commercial, which focuses on water conservation through innovative construction solutions, was the primary recipient of the accolades. The campaign competed against leading brands and agencies, securing recognition in several categories. The Kyoorius Creative Awards, established in 2014, are known for their ethical judging process and non-hierarchical structure, evaluating work purely on merit.
Award Details
The Hard Worker campaign secured the following honours at the event:
| Award Category | Film Name |
|---|---|
| Grey Elephant (Grand Prix) | Eco Plaster |
| Blue Elephant – Best Film | Eco Plaster |
| Blue Elephant – Best Direction | Eco Plaster |
| Blue Elephant – Best Music | Eco Plaster |
| Baby Elephant – Best Direction | Tortoise & Hare |
| Baby Elephant – Best Use of Humour | Eco Plaster |
Campaign Overview
Conceived around the insight that true strength is built through everyday hard work, the integrated campaign was rolled out across television, digital platforms, outdoor media, and on-ground activations. The initiative aimed to strengthen the brand's connection with consumers, engineers, masons, and trade communities.
A V Dharmakrishnan, CEO of Ramco Cements, stated that the awards serve as a proud moment and reaffirm the company's belief in authentic storytelling. Balaji K Moorthy, Executive Director - Marketing, added that the six honours validate the creative effort and the campaign's culturally relevant narrative.
Historical Stock Returns for Ramco Cements
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.54% | -2.19% | -8.19% | -12.79% | -9.76% | -6.29% |
Will the success of the 'Eco Plaster' campaign drive Ramco Cements to increase its marketing budget for digital and outdoor media in the next fiscal year?
How might these creative accolades influence Ramco Cements' market share and brand perception among engineers and the trade community compared to competitors?
Does the recognition of the water conservation narrative signal a strategic shift towards greater emphasis on sustainable product innovation in the company's R&D pipeline?


































