Purple Agrotech board approves name change application for Aurumex or Zenara
- Board approved filing RUN application for name reservation
- Proposed names are Aurumex Industries Limited or Zenara Industries Limited
- Decision subject to CRC approval and name availability
- Meeting held on October 5, 2026, under SEBI (LODR) Regulation 30

*this image is generated using AI for illustrative purposes only.
Purple Agrotech Industries Limited board of directors approved the filing of a RUN application with the Registrar of Companies to reserve new names for the company. The proposed names are Aurumex Industries Limited or Zenara Industries Limited, subject to availability and approval from the Central Registration Centre (CRC).
The decision was taken during a board meeting held on Monday, October 5, 2026. The meeting commenced at 3:00 pm and concluded at 3:55 pm. This action follows the company's earlier rebranding from Purple Entertainment Limited.
Board meeting details
The board considered and approved the name reservation process in compliance with Regulation 30 of SEBI (LODR) Regulations, 2015. The application aims to formally change the corporate identity of the entity. No financial results or operational updates were disclosed alongside this administrative decision.
| Item | Detail |
|---|---|
| Meeting Date | October 5, 2026 |
| Start Time | 3:00 pm |
| End Time | 3:55 pm |
| Proposed Name 1 | Aurumex Industries Limited |
| Proposed Name 2 | Zenara Industries Limited |
| Regulatory Basis | Regulation 30, SEBI (LODR) Regulations, 2015 |
Corporate history context
The company was formerly known as Purple Entertainment Limited before adopting its current name, Purple Agrotech Industries Limited. This latest move indicates a further shift in branding strategy, pending regulatory clearance. The specific rationale for choosing between Aurumex and Zenara was not detailed in the disclosure.
Historical Stock Returns for Purple Agrotech Industries
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.94% | -9.29% | +16.16% | +43.74% | +45.66% | 0.0% |
What specific operational pivot or new business sector does the shift from 'Agrotech' to 'Industries' in the proposed names imply for the company's future strategy?
How might the repeated corporate name changes impact investor confidence and the stock's liquidity on the exchange?
Are there any pending regulatory investigations or compliance issues that necessitated this rapid succession of rebranding efforts?


































