Prithvi exchange (India) Limited has launched its Direct-to-Customer (D2C) Online Forex Portal, expanding its digital service offerings in the foreign exchange sector. The announcement was made through a regulatory filing dated 20th March, 2026, pursuant to Regulation 30 of SEBI (LODR) Regulations, 2015.

Digital Expansion Strategy

The new online portal represents a significant milestone in Prithvi Exchange's digital transformation journey, building on the momentum of its existing Forex on WhatsApp initiative. The launch forms part of the company's evolving "BrickClick" strategy, which aims to integrate digital convenience with the reliability of its physical branch network.

The platform has been designed to provide customers with a streamlined, self-service forex experience while maintaining the same levels of compliance, transparency, and service reliability associated with Prithvi Exchange's traditional operations.

Portal Features and Capabilities

The Direct-to-Customer online portal offers comprehensive foreign exchange services through a secure digital interface. Key features include:

Strategic Integration

The new platform complements Prithvi Exchange's WhatsApp-based conversational interface, creating an integrated digital framework that provides customers with multiple convenient access points to the company's services. This approach allows users to initiate requests digitally while completing transactions through nearby branches, combining digital convenience with physical presence.

Market Positioning

The initiative reinforces Prithvi Exchange's commitment to delivering seamless, technology-enabled foreign exchange services. By embracing emerging technology platforms and evolving consumer behavior in the financial services landscape, the company is positioning itself to meet changing customer expectations in the digital era.

The launch demonstrates the company's strategic focus on expanding its digital ecosystem while maintaining the strength and credibility of its nationwide branch network, offering customers flexibility in how they access and manage their foreign exchange requirements.

Prithvi Exchange (India) Limited has secured a significant regulatory milestone with the receipt of in-principle approval from Visa for launching its forex card program. The approval was announced through a regulatory filing dated 17th March 2026, marking a key advancement in the company's product and digital expansion strategy.

Regulatory Approval Details

The in-principle approval from Visa represents preliminary validation of several critical operational aspects of Prithvi Exchange's forex card initiative:

The company can now proceed toward the rollout phase, subject to completion of final requirements related to the BIN sponsorship model of issuance.

Product Features and Target Market

The proposed forex card is designed to serve multiple customer segments with comprehensive payment solutions:

• Travelers: Secure and convenient international payment options
• Students: Globally accepted payment solutions for educational expenses abroad
• Corporates: Streamlined cross-border payment capabilities

The card will offer secure, convenient, and globally accepted payment functionality, positioning it as a comprehensive solution in the international payments space.

Strategic Positioning

This development strengthens Prithvi Exchange's position in the evolving forex and cross-border payments landscape. The forex card launch aligns with the company's broader vision of building a technology-driven, diversified forex ecosystem that combines traditional services with modern digital payment solutions.

The company's existing service portfolio includes foreign currencies, forex cards, and remittances abroad, making the Visa-approved forex card a natural extension of its current offerings.

Implementation Timeline

Prithvi Exchange has indicated its focus on expediting the final launch to deliver what it describes as a "seamless, future-ready forex experience" to customers. The company must complete the remaining requirements under Visa's BIN sponsorship model before the official product launch.

The regulatory filing was signed by Company Secretary Shuba Lakshmanan and submitted to BSE Limited under the company's scrip code 531688, fulfilling disclosure requirements under Regulation 30 of SEBI (LODR) Regulations, 2015.