News Stocks Prithvi Exchange Launches WhatsApp-Based Forex Service to Enhance Digital Customer ExperiencePrithvi Exchange Launches WhatsApp-Based Forex Service to Enhance Digital Customer Experience
Prithvi Exchange (India) Limited has launched its Forex on WhatsApp service, enabling customers to access live exchange rates, initiate forex bookings, and resolve queries through WhatsApp. The initiative represents the company's strategic move toward a 'BrickClick' model, combining its 33 physical branches with digital capabilities. This launch demonstrates Prithvi Exchange's commitment to innovation and enhanced customer accessibility in the direct-to-consumer segment.
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Prithvi exchange (India) Limited has announced the launch of its innovative Forex on WhatsApp service, marking a significant milestone in the company's digital transformation journey. The announcement, made under Regulation 30 of SEBI (LODR) Regulations, 2015, represents a progressive digital initiative that strengthens the company's commitment to innovation, accessibility, and technology-led customer engagement in the direct-to-consumer segment.
Strategic Digital Transformation
The company is advancing toward a dynamic "BrickClick" model that seamlessly blends its trusted offline presence with modern digital interfaces. This strategic integration enables customers to initiate their forex requirements digitally while continuing to benefit from the reliability, compliance framework, and service excellence that define the brand.
| Parameter: | Details |
|---|---|
| Physical Network: | 33 branches across the country |
| Service Model: | BrickClick (offline + digital) |
| Digital Platform: | WhatsApp-based forex service |
| Target Segment: | Direct-to-consumer (D2C) |
WhatsApp Service Features
The new WhatsApp-based forex service offers comprehensive functionality designed to enhance customer convenience and accessibility. Through the WhatsApp interface, customers will be able to:
- Access live and dynamic foreign exchange rates instantly
- Initiate forex booking requests for currency purchase, encashment, or remittance
- Resolve forex-related queries through an intuitive conversational interface
These features are designed to provide customers with immediate access to essential forex services while maintaining the high standards of service quality associated with the Prithvi Exchange brand.
Enhanced Customer Experience
The launch of the WhatsApp Forex Assistance represents an important step in Prithvi Exchange's strategic roadmap toward scalable digital infrastructure, enhanced customer accessibility, and future-ready service delivery models. The initiative underscores the company's commitment to combining trusted institutional expertise with cutting-edge digital capabilities.
This digital enhancement allows the company to deliver a seamless and sophisticated forex experience for customers across both physical and digital touchpoints, ensuring that clients can access services through their preferred channels while maintaining consistent service quality.
Company Background
Prithvi Exchange (India) Limited operates with an extensive physical presence through its 33-branch network across the country, providing foreign currency exchange, forex cards, and remittance services. The company is headquartered in Chennai, Tamil Nadu, and has built a longstanding reputation in the forex services sector through its commitment to reliability and customer service excellence.
Historical Stock Returns for Prithvi Exchange
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +18.68% | +7.65% | +29.60% | +0.69% | -18.44% | +578.24% |
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