Ola Electric Mobility has announced a substantial price reduction for its Roadster X+ 9.1 kWh electric motorcycle, enabled by rapid economies of scale at its Gigafactory and deep vertical integration of its indigenously developed 4680 Bharat Cell technology. The company disclosed this development through an official press release filed under Regulation 30 with stock exchanges.

Price Reduction and New Sales Model

The company has reduced the Roadster X+ 9.1 kWh price by ₹60,000, bringing the new price point to ₹1,29,999. This represents a significant adjustment in the vehicle's pricing structure as production costs decline.

Limited Purchase Windows Strategy

Ola Electric will transition from open sales to a limited purchase window model due to overwhelming demand. The Roadster has witnessed bike demand surge more than 5X during the company's #EndICEAge campaign, far exceeding current supply capacity.

Production Scaling and Cost Benefits

The price adjustment is directly linked to the scaling of 4680 Bharat Cell production at the company's Gigafactory. An Ola Electric spokesperson explained that as production scales, significant cost efficiencies are unlocked and passed on directly to customers. The company is accelerating expansion of its Gigafactory, with capacity scaling toward 6 GWh.

Business Performance Recovery

This announcement follows strong business performance in March, with the company recording over 150% month-on-month growth in registrations, reaching 10,117 units. Daily orders crossed 1,000 units in the last week of March, signaling sharp recovery in demand momentum supported by structural improvements in service operations.

The Roadster X+ 9.1 kWh offers a range of up to 500 km and represents Ola Electric's highest-performance electric motorcycle offering, positioning it as a key product in India's transition away from internal combustion engines and oil dependence.

Ola Electric Mobility has demonstrated a remarkable business turnaround in March 2026, with registrations surging over 150% month-on-month to 10,117 units from 3,973 units in February. The company achieved daily orders crossing 1,000 units in the final week, marking a strong V-shaped recovery driven by structural improvements in service operations and the ongoing #EndICEAge campaign.

March 2026 Performance Highlights

The company's March performance represents a sharp recovery, demonstrating strong demand momentum and operational improvements across key metrics:

The demand recovery is being driven by structural transformation in service operations, with over 80% of vehicles now serviced on the same day through improved parts availability, faster diagnostics, and enhanced operational control across the network.

Historic Milestone Achievement

During March 2026, Ola Electric became the first EV brand in India to cross 1 million cumulative registrations according to VAHAN data, marking a historic milestone for both the company and India's EV ecosystem. This achievement underscores the company's market leadership position in the electric mobility sector.

Official Shareholders' Communication

The company filed an official shareholders' communication dated April 1, 2026, with the National Stock Exchange of India Limited and BSE Limited under Regulation 30 of the SEBI Listing Regulations. The communication was signed by Chief Financial Officer Deepak Rastogi and filed from Bengaluru, confirming the strong business recovery metrics.

#EndICEAge Campaign Impact

The company's #EndICEAge campaign continues to drive adoption through breakthrough pricing and comprehensive ownership assurances:

Strategic Market Recovery

An Ola Electric spokesperson emphasized the significance of this recovery: "We are seeing a clear inflection in demand, with daily orders scaling steadily through March and accelerating meaningfully in the final weeks. This momentum is being driven by the structural improvements in our service operations, which are now delivering faster turnaround times and a significantly better ownership experience."

The strong March 2026 performance, combined with improving service fundamentals and strategic market initiatives, signals a decisive and sustained turnaround positioning Ola Electric to lead the next phase of EV adoption in India with enhanced scale, customer trust, and market value.