Ola Electric Mobility has launched the #EndICEAge campaign, a comprehensive nationwide initiative designed to accelerate India's transition from petrol-powered Internal Combustion Engine (ICE) two-wheelers to electric mobility. The campaign addresses the rising costs and inconvenience of petrol dependency while encouraging riders across the country to embrace electric vehicle technology.

Campaign Benefits and Offers

The #EndICEAge campaign introduces substantial financial incentives for customers purchasing new Ola electric vehicles. The limited-period benefits worth over ₹20,000 are available for a three-day duration.

Social Initiative for Customer Engagement

Ola Electric has introduced an innovative #EndICEAge social initiative that encourages customer participation in the transition narrative. New customers who purchase an Ola electric two-wheeler during the campaign period can participate by uploading their last month's petrol bills on social media platforms, tagging Ola Electric and using the #EndICEAge hashtag. The company will select three standout entries daily and refund their petrol expenses against the payment made by the customer.

Product Portfolio and Pricing

The company's current offerings span across premium and mass market segments with competitive pricing structures.

S1 Scooter Range

Roadster Motorcycle Range

Champions Edition Launch

Coinciding with the campaign, Ola Electric announced the Champions Edition of its flagship 4680 Bharat Cell powered S1 Pro+ (5.2 kWh) scooter and Roadster X+ (9.1 kWh) motorcycle. This limited edition commemorates India's historic third ICC Men's T20 World Cup victory and will be available at company stores and on the website with limited-time availability.

Company Vision and Market Position

According to an Ola Electric spokesperson, the campaign represents a significant step toward breaking India's decades-long dependence on petrol-based mobility. The initiative positions electric vehicles as a cleaner, smarter, and more economical alternative to traditional petrol-powered two-wheelers. The company operates through a direct-to-customer distribution network across India and maintains one of the largest company-owned networks of automotive retail stores in the country, supported by manufacturing facilities at the Ola Futurefactory in Tamil Nadu and research operations spanning India, the UK, and the US.

Ola Electric Mobility has launched the Champions Edition of its flagship vehicles to commemorate India's historic third ICC Men's T20 World Cup victory. The limited edition variants of the 4680 Bharat Cell powered S1 Pro+ (5.2 kWh) scooter and Roadster X+ (9.1 kWh) motorcycle feature distinctive blue livery at no additional cost, celebrating the nation's third T20 World Cup triumph.

Champions Edition Features and Availability

The Champions Edition will be available at company stores and through the website from March 11, 2026, until the end of April 2026. Both vehicles showcase vibrant blue livery as a tribute to India's World Cup victory and the passion of millions of Indian fans.

An Ola Electric spokesperson emphasized the campaign's significance, stating that India's World Cup wins unite the whole country like nothing else. The company wanted to celebrate this moment in a way fans can carry with them every day, making the Champions Edition their tribute to this historic win and the energy of a billion Indians.

Vehicle Specifications and Performance

The Champions Edition S1 Pro+ features a 13kW motor paired with 5.2kWh battery using 4680 Bharat Cell technology. The vehicle delivers an IDC range of up to 320km, achieves a top speed of 130 kmph, and accelerates from 0-40 kmph in just 2.10 seconds.

The Roadster X+ Champions Edition features an 11kW motor with 9.1kWh battery capacity, delivering an impressive range of up to 500km on a single charge. The motorcycle achieves a top speed of 125 kmph and accelerates from 0-40 kmph in 2.70 seconds.

Complete Vehicle Portfolio and Pricing

Ola Electric maintains an expansive portfolio across premium and mass market segments. The premium S1 Gen 3 portfolio includes multiple configurations catering to diverse customer requirements.

Premium S1 Gen 3 Range

Mass Market S1 Offerings

Roadster Motorcycle Portfolio

Manufacturing and Technology Infrastructure

Ola Electric operates as India's leading electric vehicle manufacturer, specializing in vertical integration of technology and manufacturing for EVs and components, including battery cells. The company's operations center around the Ola Futurefactory in Tamil Nadu, developing India's most significant EV hub for producing EVs and critical components.

The manufacturing operations receive support from Ola's Bengaluru-based Battery Innovation Centre (BIC), dedicated to advancing cell and battery technology. The company maintains research and development efforts across India, the UK, and the US, focusing on innovative EV products and core components. Ola Electric operates through a direct-to-customer distribution network across India with robust online presence, creating one of the largest company-owned networks of automotive retail stores in the country.