Ola Electric Launches 'Ola Insiders' Community Program with Benefits Worth Up to ₹50,000
Ola Electric has launched 'Ola Insiders', an exclusive community program for its 1 million+ existing customers. The program offers upgrade benefits up to ₹50,000 for Gen 1 and Gen 2 customers moving to Gen 3 scooters and Roadster motorcycles, add-on benefits up to ₹20,000 for additional vehicle purchases, and referral rewards up to ₹5,000 in credits. The initiative aims to support vehicle upgrades, enable multi-Ola households, and expand electric mobility adoption through community engagement.

*this image is generated using AI for illustrative purposes only.
Ola Electric Mobility has announced the launch of 'Ola Insiders', an exclusive community program designed for its existing customer base of over 1 million riders across India. The program introduces structured benefits aimed at supporting vehicle upgrades, enabling multi-vehicle ownership, and facilitating community-driven expansion of electric mobility.
Program Structure and Benefits
The Ola Insiders community program centers around three core benefit categories designed to enhance the ownership experience:
| Benefit Type: | Details | Maximum Value |
|---|---|---|
| Upgrade: | Gen 1 and Gen 2 customers upgrading to Gen 3 S1 portfolio and Roadster motorcycles | Up to ₹50,000 |
| Add-on: | Additional Ola vehicle under same registered name | Up to ₹20,000 |
| Referrals: | Credits for successful referrals plus cashback for referred buyers | Up to ₹5,000 credits + ₹1,000 cashback |
Upgrade Benefits for Existing Customers
Gen 1 and Gen 2 customers can upgrade their existing scooters and receive benefits of up to ₹50,000 on the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 Bharat Cell variants. This upgrade path provides existing customers with access to the company's most advanced electric vehicle technology while offering substantial financial incentives.
Add-on and Referral Programs
The add-on benefit allows existing Ola customers to unlock benefits of up to ₹20,000, including cashback and MoveOS upgrades, when adding another Ola vehicle under the same registered name. The referral component enables customers to earn up to ₹5,000 in Ola credits upon successful delivery, while referred buyers receive a ₹1,000 cashback.
Current Product Portfolio and Pricing
Ola Electric's expansive portfolio includes Gen 3 S1 scooters and Roadster X motorcycles across multiple configurations:
Premium S1 Gen 3 Portfolio
| Model: | Configuration | Price |
|---|---|---|
| S1 Pro+: | 5.2kWh | ₹1,90,338 |
| S1 Pro+: | 4kWh | ₹1,70,338 |
| S1 Pro: | 4kWh | ₹1,44,999 |
| S1 Pro: | 3kWh | ₹1,24,999 |
Mass Market Offerings
| Model: | Configuration | Price |
|---|---|---|
| Gen 3 S1 X+: | 4kWh | ₹1,19,999 |
| Gen 3 S1 X: | 2kWh | ₹82,999 |
| Gen 3 S1 X: | 3kWh | ₹98,999 |
| Gen 3 S1 X: | 4kWh | ₹1,14,999 |
Roadster Motorcycle Portfolio
| Model: | Configuration | Price |
|---|---|---|
| Roadster X+: | 4.5kWh | ₹1,29,999 |
| Roadster X+: | 9.1kWh | ₹1,89,999 |
| Roadster X: | 2.5kWh | ₹99,999 |
| Roadster X: | 3.5kWh | ₹1,09,999 |
| Roadster X: | 4.5kWh | ₹1,24,999 |
Strategic Community Focus
According to an Ola Electric spokesperson, "With over a million riders, our community remains central to our journey. With the launch of Ola Insiders, we are introducing a structured ownership program built around our riders which supports seamless vehicle upgrades, enables multi-Ola households, and makes it easier for our community to bring more people into electric mobility."
The program reflects the company's strategy to leverage its existing customer base for organic growth while providing enhanced value propositions for loyal customers. Additional information about the Ola Insiders program is available at https://www.olaelectric.com/ola-insiders .
Source: None/Company/INE0LXG01040/064f277e-a3b8-4e21-bc8a-151b150ffd8e.pdf
Historical Stock Returns for Ola Electric Mobility
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.36% | -8.32% | -21.06% | -50.37% | -55.69% | -72.35% |


































