Ola Electric Mobility has launched its comprehensive #EndICEAge campaign, offering its Gen 3 S1 X and Roadster X electric vehicles at ₹49,999 along with significant ownership guarantees and benefits up to ₹50,000. The campaign, valid until March 31, 2026, represents the company's decisive push to accelerate India's transition to electric mobility.

Campaign Highlights and Pricing

The #EndICEAge campaign introduces breakthrough pricing and comprehensive ownership assurances designed to make electric vehicles the most compelling choice for Indian consumers:

Ownership Guarantees

Ola Electric is introducing three key ownership assurances as part of the campaign:

Service Trust Guarantee: The company provides free Ola cab vouchers in case of service delays beyond stipulated timeframes, building on their current same-day service resolution rate of over 80%.

Buyback Guarantee: Customers receive assured buyback value of up to 60%, providing future value certainty and easy upgrade options.

Extended Warranty: An 8-year extended warranty now comes standard across the entire portfolio of S1 scooters and Roadster motorcycles.

Complete Product Portfolio

The company offers an expansive range of electric vehicles with category-leading specifications including up to 320 km IDC range in scooters, up to 500 km range in motorcycles, 0-40 km/h acceleration in 2.1 seconds, and top speeds of 141 km/h:

Strategic Market Positioning

Bhavish Aggarwal, Chairman and Managing Director, emphasized the campaign's significance in addressing energy security concerns: "The oil shock has brought energy security back into sharp focus for every Indian, and rising fuel prices are a clear reminder of why we must accelerate our journey towards energy independence. With #EndICEAge, we are now shifting back to growth, backing our category-leading products with aggressive pricing."

The campaign positions electric vehicles as the optimal solution amid rising fuel costs, combining advanced technology features like MoveOS 5 with continuous OTA upgrades to deliver a superior riding experience across India's expanding electric mobility landscape.

Ola Electric Mobility has significantly expanded its Ola Insiders Upgrade Program to over 150 cities following an overwhelming customer response, with over 50,000 customers expressing strong interest within days of launch. The electric vehicle manufacturer announced this expansion through a press release dated March 25, 2026, enabling 80% of customers across the country to seamlessly upgrade to the latest electric vehicles.

Strong Customer Response Drives Expansion

The rapid expansion comes after the company received exceptional traction for its upgrade initiative. Building on this momentum, Ola Electric has extended the program's reach from its initial pilot phase to cover a substantial portion of its customer base across India.

Comprehensive Ola Insiders Benefits Structure

The expanded program offers three distinct benefit categories for existing customers:

The upgrade benefit allows Gen 1 and Gen 2 customers to transition to the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 Bharat Cell variants. The add-on benefit provides cashback and MoveOS upgrades for customers purchasing additional vehicles under the same registered name. The referral program offers ₹5,000 in Ola credits for successful referrals, with referred buyers receiving ₹1,000 cashback.

Updated Product Portfolio and Pricing

The company's current Gen 3 vehicle lineup features competitive pricing across multiple segments:

Ongoing Navratri Mahotsav Campaign

Concurrently, Ola Electric continues its Navratri Mahotsav campaign, offering comprehensive benefits exceeding ₹30,000 during the nine-day Chaitra Navratri celebration. This festive package includes cash discounts up to ₹9,999 on the S1 range, 8-year extended warranty, and instant cashback up to ₹10,000 on EMIs with select credit cards.

An Ola Electric spokesperson stated, "The overwhelming response to the Ola Insiders Upgrade Program reflects the deep trust our community places in us. We are excited to take this program to over 150 cities, making it easier for 80% of our customers to upgrade to our latest products and continue their electric journey with Ola."

The strategic expansion of the upgrade program, combined with the ongoing festive campaign, positions Ola Electric to capitalize on India's growing electric vehicle adoption while strengthening customer loyalty through its extensive retail network.