Novus Loyalty Limited will hold a Board of Directors meeting on July 31, 2026, to finalize the leadership transition in its compliance function. The Board is set to approve the appointment of Aditi Pardal as the new Company Secretary and Compliance Officer, while simultaneously accepting the resignation of Mukesh Makkar from the post. This administrative update ensures continuity in regulatory oversight for the Gurugram-based loyalty marketing firm.

The procedural change follows the provisions of Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Vibhore Rastogi, who serves as the company’s Compliance Officer and CFO, issued the disclosure to BSE Limited on July 23, 2026. The notice confirms that the Board meeting is scheduled for Friday, July 31, 2026, specifically to address these personnel matters.

Key Personnel Changes

The transition involves two distinct actions regarding the Company Secretary role. Both the appointment and the resignation share the same effective date, ensuring no gap in statutory compliance leadership.

Aditi Pardal assumes the responsibilities of Company Secretary and Compliance Officer with effect from July 20, 2026. Her appointment aligns with standard corporate governance practices requiring a qualified professional to oversee regulatory filings and board compliance. Mukesh Makkar’s resignation from the office of Company Secretary also takes effect on July 20, 2026, concluding his tenure in this specific capacity.

Regulatory Context

The disclosure was submitted to BSE Limited, where Novus Loyalty Limited is listed under Scrip Code 544735 and Symbol NOVUS. The company, formerly known as Novus Loyalty Pvt. Ltd., operates under CIN U72900HR2011PLC127344. The intimation was also published on the company’s website to ensure transparency with stakeholders.

Vibhore Rastogi, holding DIN 11127637, signed the communication as the authorized representative. The meeting agenda focuses exclusively on these compliance-related appointments, indicating a routine governance update rather than a strategic shift in business operations. Investors should note that the effective date of July 20, 2026, precedes the board meeting date, suggesting the operational handover has already commenced or is scheduled to coincide with the formal approval process.

Novus Loyalty Limited is developing NoCXy AI, a proprietary artificial intelligence-powered decision engine designed to transform the way enterprises engage, reward, and retain customers. The platform is being built using the company's IPO proceeds earmarked for product innovation. NoCXy AI is envisioned as the next evolution of enterprise loyalty, bringing intelligence, automation, and predictive capabilities into every stage of the customer journey.

Conventional loyalty platforms primarily operate on predefined business rules, where rewards and campaigns are triggered by static conditions. NoCXy AI is being designed to address this limitation by introducing an intelligent decision-making layer that will continuously analyse customer interactions across multiple touchpoints. These include purchase transactions, mobile applications, CRM platforms, websites, and digital engagement channels.

The platform is expected to analyse customer intent, predict future behaviour, identify customers at risk of disengagement, recommend personalised rewards, and automate engagement journeys without manual intervention. NoCXy AI is being built to combine multiple artificial intelligence capabilities within a single platform, including behavioural analytics, hyper-personalisation, predictive intelligence, intelligent automation, and business insights.

AI Agent Architecture

At the core of NoCXy AI's architecture is a planned suite of 12 specialised AI agents, each intended to autonomously manage a specific aspect of enterprise loyalty and customer engagement. The AI agents are being organised into three key functional pillars:

These capabilities are expected to empower enterprises to optimise marketing investments, improve campaign effectiveness, increase customer retention, and deliver highly personalised experiences at scale. The platform is being designed to support banks, financial institutions, fintech companies, retailers, and large enterprises that require a scalable, AI-driven customer engagement infrastructure.

The development of NoCXy AI marks an important milestone in Novus Loyalty's product innovation roadmap. This next-generation solution is expected to strengthen the company's enterprise platform by integrating artificial intelligence, automation, and transaction intelligence into a unified engagement ecosystem.